Proven One Click Upsell Strategy
In today's episode, let's talk about what aone click upsell is. This is what others referenced as anorder bump.
Basically, it is the order form's general layout. So typically, people enter their information. They will type in whatever data you want to record, which that's totally up to you.
You can have a email address confirmation to make sure that they did not enter an incorrect email and you don't get accused of stealing from them.
In your order form, you should have to have a testimonials and a hundred percent guarantee, money-back guarantees, stuff like that. Then take them through your process regardless of whatever segment of your market that you're trying to currently sell to.
Have some images. It doesn't have to be a stick figure, probably a hero image of your product or something that's representative of what it is that you’re going to be adding to that. And add a short description.
Below the image is a add to the orderbutton. It is where you entice your audience to add more products to their cart before they click buy. Play around with that and check your conversions and see what's working, what's not working.
And I highly recommend Samcart for any industry. They have so many templates that you can plug and it's also seamlessly integrated with a lot of different platforms. So it communicates well.
Make sure that you have a good order form builder that people who understand that but another big benefit here is that you're not going to worry about customer information.
Let me tell you how you can select something that works for an order bump. What you want to go for is complementary to what it is that you're selling. So it can't be more of the same thing.
What you would do is you would sell them a course, even a mini-course. And then you would have a workbook that goes with it and basically the process or the thought process there should be this is what it is this helps you do it faster, or this helps you with putting something in place is going to augment your abilities to do it more expeditiously.
If it's a service, maybe there's an additional service that people you want to add on. I used to have a moving company.
You could have added an order bump for a cleaning service. So after you move out, we'll clean your apartment for you. It could be a potential one click upsell or an order bump.
Remember, you are not going to ruin your ability to make sales if a lot of people don't take the one click upsell and just go on and complete the sale. But could have 20-40% of people who actually take that order bump.
It's very important when you're talking about ad spend we're talking about paid campaigns, or when you're talking about just being more profitable overall and being able to outspend your competition rather, for being able to spend more to acquire the very same customer that your competition is out for.
If you want more information on this, I am pulling from the Dotcom Secrets by Russell Brunson. This will be one of those things that you reference all the time, but take notes on some potential ideas.
The truth is always in the numbers. So you'll always be able to find out what's working. Give yourself at least 100 to 200 people if you can go through that funnel to get some raw and valid data to say if your order bump is working.
All right, I'll see you guys in the next one.
-CMH