I keep track of it so you
never have to feel left behind.

I've been building and marketing businesses for 15 years. Long enough to know the difference between something that changes the game and something that just makes noise.

When AI showed up, the whole industry split into two camps. One panicked. The other hyped everything and sold courses about it before they'd tried any of it. Neither felt honest to me.

So I did the boring, unglamorous thing: I took it into a real business — ours — and tested it. Quietly. On real campaigns, real content, real clients, with real money on the line. I kept what worked and threw out the rest.

That's the whole job. I go to the edge, I find the one or two things that actually move the needle, and I bring them back to you in plain language. Because no one should feel left behind just because they're not "a tech person." You were never the problem.