How to Start a Podcast Business
🎧 Listen to this episode: Play on Buzzsprout →
Before We Get Started
First and foremost, I think it's important that we go ahead and make a few things clear.
You see, most people might just be looking for a how-to post.
And while I do aim to provide that to you, I want to first fill you in on what podcasting actually involves.
Why?
Because I've seen way too many people start a podcast and not make it to eight episodes.
Some of these people have even paid me money...like, significant money.
*I'm not cheap, but I give you the REAL deal to the best of my ability.
And so I began formulating what I wanted to write for this post and decided to take a rite of passage approach.
Not for me to decide, but for you.
My guess is you're either going to leave this post fired up or you'll make it halfway through and just leave.
The third option would be you scroll to the bottom and just read my how-to's.
You're more than welcome to do so...
In fact, if that's all you want I'll even give you another amazing resource by Pat Flynn (Click Here).
Why would I send you somewhere else?
Because I want people on this post that are serious.
Not just serious about starting a podcast but building a PODCAST BUSINESS.
BIG difference.
You see, for every podcast that is here and gone tomorrow, it makes the rest of us look bad.
It fills podcast players with noise and devalues the work we do.
More important than that, I want to save you the time.
So, by reading this blog in it's ENTIRETY, you're going to have a clear picture as to what this game entails.
From that point forward we can talk about the technical specifics to getting you on the interwaves.
That all being said and out of the way, here's what I feel you need to know...
How Do You Make Money with a Podcast?
I get this question all the time...
Literally.
I suppose people just think I love them so much that I'm willing to give up hours upon hours in my week to just "give back," as they put it.
And they're not wrong, per se.
It is an amazing form of me giving back and I love sharing my own story as well as others.
But, let's be real...
I wouldn't commit so much time to something if there wasn't SOME form of financial incentive involved.
Now, if that makes me an evil demon in your eyes, so be it.
If that changes your perception of my show as a result, hear me out.
Because here's the deal.
Yes, I do make money off of my podcast and YOU SHOULD TOO.
However, I do NOT make money in the ways you probably think I would.
In other words, my sponsors aren't throwing gobs of money at my mailbox every month.
In fact, the amount I do receive from affiliate sponsors isn't even enough to justify my efforts.
And that's why so many podcasters do what's called Podfading, in my opinion.
Just for some podcasting lingo 411, podfading is when someone just randomly stops producing a show.
They don't close it, make a formal announcement...nothing.
Just one day it's crickets and you'll see their last publication was possibly years prior.
But this is where most people, including my family, believe the money comes from.
So, What DO Sponsors Pay?
Great question, I want to give you a second to take a guess before the big reveal.
I'll wait...
Just a few...
Lines...
While...
You...
Guess...
Ready?
Depending on the structure you have with your sponsors, you're either looking at $15-25/1000 downloads OR a commission structure.
The commission structure is way more likely as you first start your show.
So, let's say you get Audible to sponsor your podcast.
Audible was my very first sponsor and one that many podcasters utilize.
Audible pays you $15 for every person that uses your special promo link to try out Audible.
A whopping $15...I know.
Now, some of them are way higher.
One of my sponsors pays me $500 for every person that becomes a customer.
Some of them that have a more recurring pricing model will pay me 50% of the LTV (lifetime value) of that customer.
So, if you sign up for an email marketing service and you're paying $100/month, I get $50 of that for as long as you use that tool.
In my opinion, that's a way better structure and one that you can start seeing some traction until you get to a point where the $15-25/1000 downloads makes sense for you.
Until then, they probably aren't going to be interested in you and you really shouldn't be interested in them.
Even still, this is not a model I primarily recommend, albeit you CAN see some profits if you do it correctly.
If you do want to go that route, just make sure your affiliate sponsor partners align with your content.
So, for example: I'm not going to have Tide (random example) as an affiliate for a show on Entrepreneurship.
Instead, I'm going to use a sponsor that aligns with the message for that episode.
If I'm talking about ECommerce, guess what?
I may just use one of my other sponsors, Shopify, as the feature for that episode?
Why?
DUH!
Because it's likely you are there to learn about ECommerce and Shopify is exactly what you need to do that...
Make sense?
Depending on how well niched down you are and how well your show performs, this may prove to put some money in your wallet.
Again, not the big enchilada but maybe worth your time in the long-run.
Now for the Actual Big Enchilada
Speaking of the enchilada, let's talk about it and use most of our time together on what I actually DO recommend.
Sell your own ISH!
It really is that simple...
And then again it really isn't.
While I've heard of people having success selling directly from their podcast, I just haven't seen it.
You can have the best show notes in the world.
You can include all the links and even offer up your product or service for free...
Probably not going to see much traction.
But wait, I thought this was the "Big Enchilada."
It is, just hang tight while I get to what actually works for podcasting...the BIG reveal.
So, definitely TALK about your products at length.
Let it be very well known what you do and what you offer.
You want to nurture your audience but also be abundantly clear on what you do.
And it's not that they are rude, inconsiderate people that don't want to buy from you.
Truthfully, it's not.
It's just that MOST podcast listeners aren't sitting at their phones just waiting for you to give a link to buy.
In fact, they may not even know that you NEED them to buy things in order to grow your business.
If they did know that your show may not exist if you don't sell things, they may actually consider buying.
Example of that...I saw a fellow podcaster deploy that strategy.
I didn't agree with his approach but it worked.
He basically told his audience the truth.
That he wasn't even making enough money on his show to cover the cost of production.
If he didn't get X amount of people to donate, he was going to shut it down.
Bold, absolutely...
But somehow it worked.
He raised something like $10,000 in a matter of 24 hours.
Now, please don't read that and go off and try that strategy in the way I just told you...
I can just see it now...
"Entrepreneur Recommends a Beggar's Strategy for Growing Podcast Business"
Here's why I tell you that story...
People have been conditioned to tune out advertisement.
They grew up channel surfing...
They can't wait to click "skip ad" on YouTube Videos.
They pay extra on Pandora or Hulu to skip ads.
So, why do you think they're going to buy from yours?
What makes you so special?
And Here's the Other Thing About Marketing
Good marketers know there's a very small chance the can sell direct to a cold audience.
So, why spend all the money on advertising to a cold audience?
Because the point of advertising to a cold audience is to introduce and educate.
Hear me again, introduce and educate.
Notice I didn't say buy.
Now, again, they know a motivated buyer is going to purchase, regardless.
But most people aren't going to whip out the credit card right out of the gates.
And I don't care how good your pitch actually is...
That shouldn't necessarily be your goal.
And here's why that matters for a podcaster.
When you pitch your heart out for your affiliates, you're doing it for free unless they buy, right?
But here's the thing...
Do you think when it actually does come time to buy they're going to remember you being the one to introduce them?
Moreover, do you think they are going to go back and find your special promo link to make the purchase?
By this point, it may have been months since your introduction, it's likely they don't even remember.
See why I'm not a HUGE fan of the affiliate route.
But, let's say you talk at length about your OWN products.
You go on about what it does, who it serves and how it's benefited other consumers.
Again, they may not buy but guess what will and may just happen?
Eventually, when it IS time to buy, they ARE going to remember.
And the product they're going to remember is YOUR product, not someone else's.
I can't tell you how many sales we've made, months down the road, from a pod listener.
Or how many people said they first discovered the podcast before they became a customer.
Podcasts Are For Nurturing Your Audience
You see that statement?
Want to succeed at building a podcast business?
Write that one down...
Podcasting is, in my experience, a nurture tactic.
Podcasting has put my brand on the map.
Literally, people know who I am as a result of my podcast.
I've had discussions with some of the biggest entrepreneurs on the planet because of my podcast.
You think having my name next to some of the Sharks on Shark Tank is lending me credibility?
You bet your mortgage it is.
So, somewhere down the road, you find this blog and think to yourself, huh?
This guy seems to know what he's talking about, I remember his content being solid on the podcast...
Oh, wow, he's got some free stuff on his website I can use on this topic.
And then the fun begins...
People join my email list, go through my funnels, and more often than not, become customers.
But Why Are You Writing a Blog AND Doing a Podcast + YouTube!?
It's a ton of work to put out this much content, it really is.
But one of the biggest mistakes I've seen people make is put all of their faith and trust into iTunes.
Seriously...like, iTunes is THE goal and then they think it's just a matter of publishing shows.
Again, this is why people give up...
In my experience, you're truly wasting your time if you're not aggregating content across multiple, searchable, platforms.
A blog is searchable content.
I strategically positioned this so you'd find it and read...
YouTube is searchable content.
People get on their to learn about _____.
But podcasts?
When was the last time you searched a sentence into your search browser on iTunes?
My guess is never.
You know of someone or heard they had a podcast and subscribed.
Now, maybe you peruse the What's Hot Section for new listens but again, not specific content.
This doesn't bode well for a podcaster.
You could be putting out audio gold but the search engine aspect just isn't there like it is elsewhere.
Sucks but true.
My wife and I compare notes.
Her YouTube channel is a money making machine.
It drives her traffic like crazy.
My podcast is similar in size but the metrics just aren't there.
However, throw in a 2,000-3,000 word blog and slap a podcast recording in there with a YouTube video...
Now we're in business!
Because Podcasting is a CREDIBILITY builder like no other.
Try this if you don't believe me...
Tell one person you're a YouTuber and then the next you're a Podcaster.
Check out how different their responses are.
Podcasting carries a level of prestige that YouTube just doesn't.
People think my show is like hosted by some network or something.
Like some big wig approached me and said please let us pay you to talk to this microphone.
It's crazy...
When in reality we started my podcast just as something to do to give back to the entrepreneurial community.
Why You Should or Shouldn't Start a Podcast
If you've read all of this and you're still ready to put weird acoustic panels all over your walls, we've finally arrived at the last piece I feel you need to know before my how-to playbook.
Let's start with why you SHOULD:
Podcasting is like dynamite to locked doors.
I used to dream about one day having the opportunity to meet my business heroes.
I now talk to these people on a weekly basis.
This list is truly amazing and I encourage you to browse through our show when you're done here.
If you think these relationships and connections don't serve me well, you're severely mistaken.
In fact, I now text on the reg with one of Daymond John's PR guys.
We are constantly talking about collaborative opportunities and ways we can help further facilitate our respective growth.
When I have a client that needs a new connection or an intro, I just whip out my list of previous guests.
It's very rare for me to not be able to find what I need or whom I need to speak with.
The respect they've earned opens up nearly any door they choose and that gift is often extended to me through osmosis.
As mentioned, my brand and credibility is largely wrapped up in my podcast and guests.
Sure, I've achieved great things in business but that doesn't always mean people know about it.
I remember being so hyper-focused on growth in my first business but never seeming to get the PR or connections we needed.
We bootstrapped a startup from launch to $1.2MM from our college apartment in 36 months!
That's insane when you consider only 2% of startups ever reach 7 figures.
Not only did we do it but we did it with no outside capital and with little-to-know experience on our very first try.
Truth be told, I'm just now getting noticed for that...
Why?
I'll let you guess on that one.
Visibility and awareness...through the podcast.
That alone has opened up so many doors for me I can't begin to count.
But for the sake of trying to count, I get at least one email every single day with some new opportunity.
And I don't mean an opportunity like someone trying to get me to buy their stuff.
Not counting the spam folder here.
I'm talking about REAL opportunities that could generate revenue for my businesses.
So, back to you...
You should absolutely consider starting a podcast if you see what I just said benefiting your pursuits.
And notice I didn't say money.
Why?
Because, I believe in using a podcast to grow your business...not having a podcast as a business.
Same with why I think people should use YouTube to grow their business, not be a YouTuber.
I'm telling you, the numbers just aren't there.
I recently saw a buddy of mine grow his YouTube Channel to almost 17,000 subscribers in less than 6 months!
That's tremendous growth...
You know how much money he made off of JUST being a YouTuber but not having a product or service offering in place?
About $900.
Now, that might sound great to you but do you think that's enough to leave the old 9-5 for?
You think if you took all his time and factored in a relative cost it would still be worth it, monetarily?
Unlikely...
And that's why I want you to first build a business, then use your podcast platform to grow it.
If that's you, we're in business.
Now, what about why you SHOULD NOT start a podcast...
This is wide-ranging for me.
I've heard every reason in the world as to why someone wants to and I can usually rule them out pretty quickly.
Comments like thinking it would be "cool" come to mind.
People that haven't done any actual research on podcasting are a close second.
it usually falls somewhere in one of those two buckets.
Someone that just wants to talk and be heard, like having a digital diary, or someone that believes it's launch to riches.
And when I say launch to riches, it usually stems around the sponsorship myth we debunked.
Literally, they think it's just a matter of a sponsor committing to your show and BOOM!
If either of those currently sound like you I want you to really ask yourself something...
How much work am I really willing to do for this thing?
You're looking at about a 5-10 hour commitment, per week, if you do it right.
That's why the diary podsters don't last and that's why the get-richers drop when they don't see the money and are already off to the next money-raining grab.
And there's no harm in admitting it...trust me, we've all been there to various degrees.
Now that we've hopefully whittled you all down to about 5% of the original audience, congratulate yourself for reading this far!
YOU are the people I wanted to give this information to.
YOU are the reason I wrote this blog and YOU are going to be successful at your podcasting business.
How To Start Your Podcast
Let's start with your equipment...
Equipment:
You can easily get in the door for less than $100 if you have a laptop already (or right around that figure).
Now, for what you're trying to do, I recommend nothing less than an ATR2100 USB or a Blue Yeti.
Both of these are really high quality mics and will sound great over any podcast player.
Now, I'm currently using a Rode Podcaster and I'm going to tell you why...
I LOVE Rode products for their quality and this mic steals the show for podcasting.
I've had people doing yard work outside of my recording room.
Yard work like mowing the lawn.
The Rode won't pick it up.
It's specifically designed to pick up audio right in front of it and from nowhere else.
Echo is a huge problem with podcasting and unless you have a recording studio, that's not going to change.
The Rode Podcaster will eliminate nearly all of those headaches on it's own and make you sound like a freakin' radio personality.
Next, I recommend buying a pop filter or pop shield for the microphone you purchase.
Nothing is going to turn off a listener more than hearing you puff away at a microphone with obnoxious air blows.
It sounds disgusting and hearing someone spit into the microphone is just not an enjoyable experience.
They're usually super cheap and easy to find when you decide what mic to use.
A couple bonus items could include an Arm Stand and Shock Mount but those are totally optional.
I LOVE my Arm Stand because I can adjust it and put it right in front of my face or I can stand up and record.
Truth be told, I can extend the thing like halfway across the room and record.
It's amazing, looks professional and gives you a good place to store the mic when it's not in use.
Here's a picture of mine...
Other than a laptop and a quality internet connection, that's pretty much all you need from an equipment standpoint to get your show off the ground.
Fast internet is pretty much only needed if you intend to do interviews, but we'll get to that.
I have AT&T Fiber and run 100 Up and Down (click here to test your current speed).
I would suggest running nothing less than 5 Up and 25 Down.
Recording:
So, this is going to be contingent upon what type of device you have (Mac or PC) and whether you intend to do interviews or solo.
We'll address both...
For interviews, I highly recommend Zencastr.
It's an unbelievable platform and I'm going to tell you why...
But before I do that, let me just tell you to avoid Skype like the plague.
We reached a point of having issues on about 50% of our recordings using Skype.
Now, you're going to get guests that push back on not using Skype because it's super mainstream and easy to use.
Fortunately for you, people like myself are fighting that battle and getting others acclimated to the change to Zencastr.
Zencastr is an inherently different tool than Skype.
It's a cloud-based recording studio...meaning it was made specifically for podcasting.
It records audio on BOTH ends and then uploads those files to the cloud when recording has been completed.
That matters because audio quality goes to hell when you record both files on your end.
It doesn't matter if your guest is using the most expensive and professional audio equipment, it's still going to sound bad.
By recording locally first, Zencastr takes that native file and gives you access to it.
In that situation, your guest will sound just as good, if not better, than you.
In fact, some of my episodes you literally can't tell that they were done remote.
When doing solo recordings, I also use my Zencastr and record myself but you can also use your editing tool (we'll get to that).
Honestly, anything you have to record computer audio on your end will suffice, I wouldn't overthink it.
For a long time, I just used Screencast-O-Matic and stripped the audio from those files in editing.
It was a tool I was already very familiar with and proved to be a seamless transition.
You'll want to test your audio before every single recording and make sure your system settings didn't somehow get thrown out of wack.
If you're audio levels are set too high or too low, you're going to get a very poor product.
Most mics and Zencastr do a pretty good job of leveling out the settings but it's something to always note.
Editing:
Editing is going to be your absolute least favorite part of podcasting.
I've literally never met a podcaster that didn't say that.
It sucks, plain and simple.
But when you get good at it, you can get that time down substantially or just outsource it.
At this point, I have an editor in the Philippines that just does magic.
There are services you can hire but they're usually fairly expensive.
I recommend you do it yourself at first and then outsource.
You need to know what's involved so you can at least speak their language.
I've seen people get ripped off by just throwing money at the problem.
Now, I know many people just use default programs on their computer and I'm a PC guy, so let me tell you what I use.
I'm a big fan of Sony Vegas' Movie Studio Platinum...
I'll show you why in this image.
You see how the audio wavelengths are super visible?
Not all editors have that feature as prevalent as Movie Studio.
When you're editing, this is everything.
Seriously...
Because interviews on Zencastr are going to download as two separate files, which you want.
It's so much easier to fix problems if they arise and it gives you way more control.
Sometimes, I cut stuff out that I said if I interrupted the guest or if I felt it was disrupting the conversation.
Plus, the quality of the audio is way better by recording on separate tracks, as we discussed.
But you may experience what's called audio drift...aka Freddy Krueger.
Audio Drift robbed me of sleep for many moons.
Basically, it's when one of the files drags out a bit longer than the other, even though the conversation started and ended at the same time.
It can be a result of a variety of issues like outdated browser, internet connectivity issues or too many tabs open or programs running.
Either way, it totally sucks and can motivate you to never do a podcast recording ever again.
When editing, I'm just making sure my files line up properly and then I publish my Version 1.0 of a guest interview.
I take Version 1.0 and open up a new window...this is primarily for simplicity reasons. It's just a preference.
We use custom bumpers on the front and tail end of our interviews in addition to an intro and outro file.
The intro music was a purchased music file from Audio Jungle and a hired voice over actor on Fiverr.
The outro for me is two different music files that I merged together to create the effect I wanted and then overlayed with my bumper.
The bumper at the end of my show is just a reminder to subscribe and leave a review in addition to my major takeaways.
As you'll see here, it can get a bit discombobulated looking and that's why I prefer to just edit and insert the interview file rather than try to do all of this together.
I go to make a movie, do it in an MP3 format and highest audio quality...DONE!
Publishing:
Before you can publish, you're going to need to sign up for a hosting service.
This is literally the same dynamic you see with websites.
Your WordPress site is built on WordPress but hosted on Host Gator, let's say.
Same thing here.
People listen on podcast players but that file and information is hosted on Libsyn, the service I recommend.
Libsyn's interface is terrible, I'm not going to lie.
I have no idea why they haven't made it look more UX friendly until recently but it's not my company so who knows?
Either way, the service is tremendous and it automatically aggregates to smaller podcast players on it's own.
The major podcast players like iTunes, Stitcher, Google Play or Spotify will have to be submitted to their respective platforms using your RSS feed from Libsyn.
Each one of those platforms usually takes about one week or so to approve you and then you're off to the races.
Now, that said, I do recommend having 5-10 episodes published on Libsyn before you submit your show to iTunes, etc.
It just makes you look more established if someone drops by.
It also gives them a good amount of content to listen to until you get the next episodes published.
You can even do a basic intro episode, like an Episode 0, that just introduces you and your show to the audience.
This can cover what you intend to talk about and why they should subscribe.
To get those episodes submitted, you'll go to Content and then Add Content.
Add your audio file, episode name and description and then publish at the bottom.
I do recommend taking the embed widget and placing it on your website like you'll see on the top and bottom of this post.
Since I'm nice and all, I decided to go ahead and provide you with the links you'll need to submit your pod to major pod players:
Stitcher
Google Play
Yes, I know...Who loves you?
Advanced Tips:
Alright, so we've covered the literal bare minimum to get a show up and running.
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I wanted to provide just a few more tips to get you off on your way to success. Prepare questions for your guests before interviews and send them, plus your Zencastr link, at least 24 hours in advance. This makes you look legit and like you've actually done your homework. I try to make sure I ask them questions they haven't been asked before, specifically if it's someone that gets interviewed quite often. I share my questions via a Google Doc so we can collaborate. PLEASE do not have an "interview flow" or show up with no questions prepared. This is literally my biggest pet peeve. Show that you actually took interest in who they are and what type of value they can provide to your audience. Seriously, I see this as highly offensive when those things aren't prepared for me ahead of time.
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Re-purpose your content on social media as a blog post. I use Canva (with high-res images) to design my blog feature image and social media post images but it needs to be eye-catching and clear as to what it involves. I know this because I had been posting for two years only to learn that most people had no idea they were podcast episodes...arrrrghh. I would use a content scheduling tool like Buffer of Co-Schedule.
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Hire a Virtual Assistant from OnlineJobs.ph to help with editing and content scheduling. This will drastically reduce the amount of time spent on post-production requirements. I also recommend creating canned email responses and having your VA email the guest with links, when published.
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Install Streak for Gmail to track email views. Seriously, if you want to land big guests, this is a must. You need to know if these people are opening your emails or not and if you don't know that you have no idea what you should say in a follow up email.
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Use a scheduling tool like Calendly to have guests schedule their episode. It's quick, easy and very intuitive when it comes to sinking up with you calendar. You can also put in instructions with links when they confirm. Plus, they'll be reminded 24 hours in advance of the interview about the upcoming event. I've had ZERO no-shows in the history of my podcast because we've established effective lines of automated communication.
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When you reach out to a big guest, or any guest, you want to create a canned response that is concise but also gives them enough details as to why they should come on your show. You need to present this as a benefit for them and not just you wanting free content. You can include things like the monthly downloads you receive, notable guests you have, who you serve or just who you are and why you're uniquely qualified to have them on your show. I ALWAYS have these emails come from my Virtual Assistant and NEVER from me. It makes you look legit and not like a hobbyist. This is a little part of my secret formula as to how I've consistently landed some of the biggest names on the planet in entrepreneurship.
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Get reviews and subscribers at any and all costs. This is going to really boost your ranking on iTunes and tell them it's a show worth listening to. I don't want you to get caught up in the semantics of iTunes rankings but it's good to keep moving that needle forward, whenever possible.
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If echo is a problem in your recording room, you can record in a walk-in closet (seriously, not joking) or buy acoustic panels for your walls (must apply liberally for results). I've also heard thick curtains can help reduce reverb but sometimes the room is just not great for recording. If it's really bad and none of these things work or you don't feel like camping out in your closet, you can whip out the credit card for one of these sound recording booth boxes. This is the most affordable one I could find that seemingly had great reviews. They have some that are wayyy more expensive if you choose to go that route and want something more "official," so to speak. I don't use these because my microphone, as mentioned, is simply amazing. I could record in the Amazon Rainforest with that thing.
Alright, guys! There you have it...
This is as much information as I could possibly fit into one single blog post but I do hope it gives you an idea on what you can accomplish.
Podcasting has enhanced my entrepreneurial career in ways I can't begin to describe.
I get a chance to share my message with the world.
I learn from the greatest minds in their respective industries.
I've created a platform to sell my products and put my brand on the map.
All of this and more you can accomplish if you follow this blueprint, I really do assure you.
For those wanting to really take your efforts to the next level, boy you better be glad you stumbled upon this post.
I'd like to cordially invite you to my free podcast class!
You can sign up for early bird access by entering your information below:
So, in addition to everything else we've covered...
Yes, there is yet another FREE resource for you to enhance your podcast success.
So, if you love what you've read in this blog, I'm going to blow your mind in this class...truthfully.
And, trust me, it's not just more of me repeating the same information.
This class includes me literally giving you my blueprint.
As in, how I run my entire podcast business.
Looking forward to seeing you in there...
Don't forget to listen and subscribe to my show!
Click Here to Subscribe to the Show: iTunes | Stitcher | Google Play
Jeremy Slate, Host of Create Your Own Life Podcast and Founder of Command Your Brand, joins Entrepreneur Hour to dish on the podcast game as a business and everything you need to get the ball rolling on how to start a podcast business.
Today's Sponsor:
Resources:
How to be a great podcast guest
So Good They Can't Ignore You: By Cal Newport
From a Literature Major to a Pod-Monster!
Jeremy Ryan Slate is the founder of the Create Your Own Life Podcast, to create life on their own terms. He studied literature at Oxford University, and is a former champion powerlifter turned new media entrepreneur. Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category.
Jeremy was named one of the top 26 podcast for entrepreneurs to listen to in 2017 by CIO Magazine and Millennial Influencer to follow in 2018 by Buzzfeed. The Create Your Own Life Podcast has been downloaded almost a quarter of a million times. He’s also a featured writer for Influencive and Business.com. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, found Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.
When Two Podcasters Get Together, Golden Nuggets of Knowledge Get Dropped!
In this episode, Jeremy and I talk about the difference between podcasting and a podcast business. We break down everything you need to know, including revenue generating opportunities, expectations and how you can get your show discovered.
We do a deep dive on the biggest misconceptions about the podcasting game and who is best suited to have a podcast versus someone that might just be doing it because they think it's a get-rich-quick scheme.
We wrap up talking about the podcast landscape as it pertains to market saturation and how that impacts your chances of launching a successful show. Jeremy gives some great advice on the ways he's still getting people's shows incredible results despite the competition and despite the New & Noteworthy Section on iTunes being static for the past two years.
Hope you all enjoy…
To Learn More about Jeremy, visit him on CommandYourBrand.media