Facebook Ads Strategy 2021
Why Running Ads is Now EASIER Than EVER?
Chris Michael Harris, Entrepreneur
All right, so today's question comes from Paula.
Paula asked,
Do Facebook Ads Still work in 2021 or should I focus on other platforms?
Great question, Paula.
So, I'm going to give you a short answer. And then, I'm going to provide you with pro tips because I want to tell you about some of the changes that have taken place with the Facebook platform.
So the short answer is YES, Facebook Ads still work. In fact, it is still our primary focus for an advertising platform.
The reason is that the Facebook algorithm is still untouched and unmatched until today.
And in terms of the top of the funnel, it is still absolutely the best platform you can advertise on as far as I see it.
Changes in Facebook Marketing Ads
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People indeed are going over to Instagram to market.
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You can't take advantage of Facebook's algorithm to the total capacity that you once could.
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Facebook strips away a lot of the technical aspects to make it easier for marketers.
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Facebook does what it does best because they know those behavioral patterns.
The Key to Success with Facebook Ads
Successful Facebook ads start with first having a good offer, good creatives, and a winning headline.
The algorithm is good enough now to do the rest.
So we have a full training about this, inside of ****, where we talk specifically about content marketing.
PRO-TIP
One thing you can do as a quick pro-tip is take that ad once it's running and then create an engagement campaign.
Make sure that when you're setting your campaign objectives, you're specific about what you want.
You don't have to trick the algorithm. If you're going for leads, go for leads. If you're going for purchases, optimize for purchases. If you're going for video views, go for video views.
You can do another campaign, pull in that post ID for that campaign, and run it for engagement.
So what that does is you're going to get a lot of positive engagement, comments, likes, and shares on that ad. The same ad is simultaneously running as a lead optimization campaign.
And that tells Facebook the ad is legitimate and should be shown to more people.
OVER TO YOU
So that's my response to today's question. And those are my pro-tips that you can utilize and something you need to do right out of the gates.
Again, I think this is a fantastic time to jump on Facebook ads.
A lot more people are shopping online now.
And I think that's a massive opportunity for you to take advantage of.
So I hope this answers your question.
It is the right time. But make sure that you are educating yourself beyond just knowing how to boost a post.
Make sure you're following somebody that knows what they're doing, has done it before, and is currently doing it right now.
So for the rest of you, if you have questions you want to be answered on the show, that's what we do here.
So if you want to have your question featured on the show, you can drop that in the comments below, on my Youtube videos, or tag me on social media**@heycmh**.
That's it for today.
I'll see you guys in the next one.