Ideas to Become a Veteran Entrepreneur and How to Make the Transition | Life After Service

Ideas to Become a Veteran Entrepreneur and How to Make the Transition | Life After Service

  • Making the transition out of the military is tough and over half of the Veteran population is out of the work force.
  • There are ways to leverage the brotherhood that is your background in the military and we talk about costs to get started.
  • I give you some direction on how to build a business around a platform that can cost you as little as $20/month

Leaving the Military, Now What?

There is a systemic problem we face as a society in regards to how we assist our veterans, post-service.

You can actually dive into to see the full reports and summaries but I’ll go ahead and summarize some of it for you.

53.5% of all veterans are currently not in the Labor Force with only 39.7 working full-time.

40,000 veterans (as of 2018) are currently listed as homeless, with 15,000 of those listed as non-sheltered.

That all said, the median income for Veterans that are working full-time is actually slightly above civilian income (~$43,000 versus ~$42,000).

In other words, the ones that are able to secure work aren’t charity cases but rather appear to be just as, if not more, productive and fruitful to their organizations than their citizen counterparts.

But man, that 53.5% number really stuck with me…

Over half of our veterans aren’t just not working full-time, they’re not working at all.

Now, these figures DO include those of retirement age, so that’s certainly something to take into account.

Even if that skews the figure by 10%, it’s still way off the charts in relation to labor participation rates for civilians.

And that’s really what I wanted to talk to my dear friend, Vaughn Page, about in the latest episode of Entrepreneur Hour.

Vaughn took a risk and it paid off.

In my view, he always had the skills and talent to succeed in any form of entertainment so when he popped up in my Facebook Messenger with voice-over spots he had done, it came as little surprise to me.

But what was most fascinating in my discussion with him was the behind the scenes chatter.


The how do you navigate family matters stuff?

How do you decide you’re going to skip re-enlisting and go do your own thing?

And then finally, how do you re-program your mind to start thinking with a more entrepreneurial mindset of self-promotion versus being told what to do every single day.

Vaughn has made it work and I couldn’t be happier for him.

I’ve known both him and his family since the day my own family packed up and decided to move to Georgia.

My brother flew out to be with Vaughn in San Antonio for his INDOC Graduation in the Air Force.

*Vaughn and my brother, Brandon, at his Air Force Ceremony

Left to Right: Chris (me), Brandon, Vaughn

Subsequently, Vaughn then returned the favor by attending my brother’s graduation from The University of Georgia a few short years later.

Having the ability to utilize my show to share some of these stories and experiences of friendship I felt was an amazing opportunity but also to hopefully serve Veterans on a deeper level.

Because Vaughn, like many of our Vets, was very much in a situation where figuring out the next move was a tall order.

And to say support of his dream to pursue a career in acting might have been absent by his peers and direct authority figures is probably putting it lightly.

Figuring out what those next steps looked like took support from both his family and civilian friends and fortunately, it is all working out for him.

But what about those that have yet to create those same opportunities from themselves?

What do they do?

And moreover, what can we do as an entrepreneurial community to show them that this startup life can be a fruitful and viable path.

Here’s what I discovered people are doing and I’ll give you, the Vet seeking these opporutunities, with my commentary on what you should expect with each of these avenues.

Buy Into a Franchise

This was the first one that came to mind for me.


Because Veterans have been specifically trained to follow commands and maintain a well-oiled machine.

Franchises like things to be done a certain way.

It keeps brand continuity and user experience consistent.

I always talk about this but how much of a different experience do you have from one fast food restaurant to another?

Many greatly vary contingent upon location and ultimately who runs it locally.

Chick-Fil-A, in my opinion, has nailed that part of of what they do and it’s evidenced by how fast they’ve grown and how they are now ranked as America’s favorite fast food restaurant.

We can get into how they’ve created that culture, hiring & onboarding in a later installment because it’s one definitely worth exploring, but I’ll keep things on track here.

Let’s just say it largely has much ado about that first part I mentioned…culture.

And nobody, NOBODY nails culture better than the military.

There’s not just a code but also an expectation that you follow in line and live the role.

If you analyze it from a psychological standpoint, what interesting to note when you really think about it is how many people are willing to go risk their literal lives for this culture.

And, what’s more, is studies have shown in that moment of staring death in the face, what they actually are willing to die for isn’t some manifesto of patriotism but one of brotherhood.

They are willing to sacrifice their own lives to save a brother or sister.

Now, just imagine if you could implement that kind of comradery into your franchise?

You think they’d be able to serve up chicken sandwiches effectively?

Well. I’m not the only one that feels this way.

Many Franchises have this same logic and have actually actively pursued military vets to buy into their franchises.

Often times reducing their franchise fees substantially to do so.

Now, I’ll be the first to tell you there’s probably some tax breaks and benefits to doing so but let me just also tell you from a business perspective the minor tax breaks and benefits pale in comparison to that of a failed venture.

In other words, they’re not giving handouts to people that can’t conduct the functions of the role.

Buying into a franchise can get really expensive, often times costing between $40,000 to $60,000 just for the fees.

I did some research for you on how to get the funding for these programs and fortunately there are ample options.

One I really like was

From what I can gather, they really seem to have a finger on the pulse of what’s going on plus several major corporate partners they already do business with, like Marriott, Snap-On, & Sport Clips; which were all among the top franchises I saw that support Veterans.

*7-Eleven was another one I saw on the list that VetFran did not have listed on their site. 

To me, as I see it, that’s your biggest barrier to entry.

Because, despite all of the unique skills and experience that align with that of a franchise owner, that’s a huge financial component and one that many may not be willing to risk.

Plus, there’s not guarantee of success in any business so you’d really want to do your speculative homework on markets, how saturated they are plus potential addressable market.

These are all skills that highly trained and mature entrepreneurs are accustomed to doing but would be very foreign to a veteran.

You’d really want to make sure you had a really good mentor before you ventured off in this direction, in my opinion.

Someone that has been in the franchise business before and has personal ties to you.

Many of these individuals have more money than time now and are actively always seeking a way to put their money to work.

As a knowledge worker, you really couldn’t be in a better spot in that case.

Another option I saw many are taking is a program through the SBA.

It falls under the SBA 7(a) umbrella and it’s called the Patriot Express program.

I’ve had organizations pursue 7(a) loans in the past and what I can tell you is that it’s a VERY long and arduous road.

It’s mounds of paperwork and you really need to know someone that has executed these types of loans for businesses before.

You’ll need an expert and even then the process can take 6-9 months just to push through the red tape.

They are highly favorable terms (for you) and are mostly guaranteed by the Federal Government.

What that means is if your franchise goes kaput you won’t be on the hook for the entire note.

The 7(a) program usually guarantees 75% of the loan amount, which is astonishing when you really think about it.

Definitely a road worth pursuing if you’ve analyzed the financials, have the right team and resources in place and you’ve made a concerted effort to surround yourself with the expertise you’ll need to secure funding.

I would still give the same advice as before to have a contact that has operated and prospered in the franchising space as a mentor.

You’re going to need to put your networking cap on and meet people if you don’t already have a contact in mind.

This is something ALL entrepreneurs have to do so you’re most certainly not alone.

Get Subcontractor Work From the Government

This option would be very appealing to me if I’m a vet getting ready for civilian life.

In essence, it’s largely a continuation of what you’ve been trained to do your entire military career but one that likely ends up putting much bigger money in your pockets.

One of my businesses explored military contracts to furnish the barracks.

These were HIGH PAYING opportunities but it really hurt our chances that we weren’t vets.

Many of these opportunities are specifically reserved for Veterans because it’s kind of similar to a fraternity mindset.

You’re military?

You’re in the Brotherhood.

And that, from my experience, was the mentality.

It was so much that way we ended up taking our pursuits elsewhere as we saw ourselves not getting anywhere fruitful.

The other beautiful thing about these contracts is once you’ve secured one they pretty much keep the same people in place for YEARS.

So, if you landed a gig doing military barracks in North Carolina, for example, it’s likely you’ll be doing military barracks at that location for the long foreseeable future.

That differs mightily to that in the private sector.

In my experience, bids go out every single year, regardless of how well you did, how much money you saved them, etc.

They are still going to do their diligence and ensure they get the absolute best bid.

Your successful efforts won’t be futile but you also couldn’t just rest your laurels on it, either.

From what I’ve seen, you have far more stability and guaranteed, residuals if you can leverage your background to land a few of these gigs.

This, however, is an entirely different animal in terms of navigating that and it’s one I have not completed to give you sound advice on.

I would suggest you utilize tool like LinkedIn to connect with individuals that have done so.

This article from Inc. might help you when you’re done here…

Start an Online Brand!

Okay, I’m clearly biased on this one…

There’s not denying it.

This is what I do and largely how I make a living.

But honestly, I can’t tell you how BIG the opportunity is and how LITTLE it costs you to start it.

Will you need to acquire some technical skills?


But for like $20/month you could easily host your own website and get an entire online business off the ground.

My podcast started as a passion project.

I was having such high level conversations with people about growing my first company that I decided to just record those convos and pay it forward.

That hosting company for the podcast charged $5/month.

And within two weeks the show was trending Top 5 in the world on iTunes under Business, Health and Education.

This, in turn, exposed me and my message to tens of thousands of people around the world (over 120 countries) and has led to me having some of the most mainstream entrepreneurs on the planet on my show.

Now, you may be thinking “Chris, what do I have that other people would pay for?”

And that’s a very normal thought process…

But, as Russell Brunson (a brilliant marketer) says, we all have superpowers we just don’t recognize it because it’s just intrinsically who we are.

And as a Veteran, I can’t imagine there NOT being SOMETHING you’ve learned along the way through life experience that would be super valuable.

The best example of this is Jocko Willink.

Jocko is a former Navy Seal and launched the Jocko Podcast, which almost instantly became a smash hit.

The entire premise of his brand is to share wisdom from a Navy Seal and to tell stories of what he exeprienced.

MILLIONS of people tune into this.

And so maybe you can start a consultancy business on logistics and build your customer base by having your own YouTube Channel, podcast or blog (like the one you’re reading).

The reason I LOVE this options is because the others deal with a TON of red tape and capital to get off the ground.

This online game isn’t a guarantee, I’ll be the first to tell you that…

But if you really surround yourself with the right resources and knowledge it can be highly lucrative and your set of skills is so unique to civilian life that people are going to really NEED that framework and knowledge that you’ve just grown to take for granted.

Don’t forget to also listen to the pod!

Click Here to Subscribe to the Show: iTunes | Pandora | SpotifyGoogle Play | YouTube

Vaughn Page, Actor and Veteran, drops by the pod to talk about transitioning out of the military + I give you some ideas to become a Veteran Entrepreneur.

Today’s Sponsor: Onnit


Mentioned Article About Identity Goals

To learn more about Vaughn, visit

Ideas to Become a Veteran Entrepreneur and How to Make the Transition | Life After Service

Podcast Issues with Technology | How to Record an Amazing Remote Interview

Podcast Issues with Technology | How to Record an Amazing Remote Interview

Click Here to Subscribe to the Show: iTunes | Pandora | SpotifyGoogle Play | YouTube

Rock Felder and Zach Moreno, Co-Founders of SquadCast, drop by the show to talk about podcast issues with technology and how their solution fixes the problem.

Today’s Sponsor: Launch Your Business Summit


Chris’ SquadCast Trial

To learn more about Rock & Zach, visit

Podcast Issues with Technology | How to Record an Amazing Remote Interview

Basic Biohacking Guide for Entrepreneurs | Dave Asprey’s Hacking 411’s

Basic Biohacking Guide for Entrepreneurs | Dave Asprey’s Hacking 411’s

Why the Human Interface is the Next Big Breakthrough

Which came first?

The chicken or the egg…?

Do successful startups build great and high performing people or do great and high performing people build successful startups?

To me, the answer is BLATANTLY obvious…

But that’s not how I was living my life.

You see, I was thinking a successful startup would then free up my time to go focus on my health and fitness goals.

With all the time and money in the world now that I had successfully exited with a big old wad of cash at my disposal, the world would be MINE!

Or so I thought.

You can track how that worked out for me by listening to Episode 133 with Dr. Eric Bakker and then Episode 164 with Dr. Josh Axe and Jordan Rubin.

Spoiler alert, it didn’t go as planned.

And yet I see entrepreneurs every single day making this same mistake.

It actually recently set the world of social media on fire…

#StrugglePorn they called it.

And with a big fat Red X on Gary Vee’s face.

Gary Vaynerchuk

Gary Vaynerchuk

It actually appeared first as an article in Medium…(Check it here when you’re done)

It’s basically this idea that we have to kill ourselves, be broke/poor and living under a bride to be successful entrepreneurs.

And to embrace that struggle…almost celebrate it.

The problem is most REAL entrepreneurs are a committed bunch.

I know very few people that will take the extreme measures I take.

And you can probably relate with that statement.

So, imagine if you do fully embrace this notion that success requires laying your literal life on the line.

And I hear your rebukes to that…instantly!

That’s what my brain told me too.

So hear me out…

I’m not telling you DON’T work hard and DON’T be prepared to make sacrifices.

Because that’s what this journey indeed requires.

What I’m telling you is to prepare YOUR #1 ASSET for the battle.


Because great and high performing people don’t just build exceptional companies, they change the world.

How I Discovered Dave Asprey

As my own health started to slip during my first startup and I was looking to reclaim an edge, I noticed this Bulletproof guy started popping up everywhere.

At the time, it was circa 2012 and Bulletproof Coffee was pretty much their core offering.

But what impacted me more was the crazy stuff Dave was getting into.

I saw him wearing these funky orange lens glasses, hooking himself up to all of these weird devices and saying things that truthfully went against much of the seemingly conventional wisdom.

High fat diets?

How does that make any sense?

Skipping breakfast?

That’s the most important meal of the day!

And so I rejected most of his claims and just thought he was some nut.

And the only thing that drew me back in was I heard him on the School of Greatness podcast with Lewis Howes talking about mitochondria.

For the first time, I heard his full story…

And it sounded dangerously like mine.

A former Silicon Valley entrepreneur turned ill and then recovered through the means of biohacking.

Now, that part is different from my story but what wasn’t different was health challenges he talked about experiencing.

Pumping the gas but not getting that same fire he used to…even at 25 years old.

Which was coincidentally about the same age I was at the time.

What he was talking about at a deep and physiological level just made too much sense to ignore.

The research he had done and more importantly who he had done it with was undeniable.

The guy isn’t just strapping himself up and doing crazy stuff in his garage.

He finds THE thought leaders and THE leading experts in their respective fields.

In fact, in his recent book, Game Changers, some of the leading neuroscientists on the planet back and validate his discoveries.

THAT, is indisputable…even for the most staunch critic.

So I started trying out multi-collagen protein powder…

Shifting my diet in accordance with more of a high performance methodology.

And ~3-5 years later I’m healthier, more driven and focused than I’ve ever been.

Many of the health challenges I experienced have been completely reversed.

I was diagnosed as ADD (or ADHD) at a very early age…

I know read every single morning with no issues and I even host a digital book club! (which you can check out here).

So, here’s my point…

Imagine, just for a second, how much more productive you think I am without walking around with these health burdens.

Let’s assume I’m just 10% more effective than the average entrepreneur now because of that commitment.

So, over the course of the year I’m picking up about a 36.5 day advantage.

But watch this…

Let’s compound that over the next 30 years.

That’s a 1,095 day leg up on the average entrepreneur!

Which, duh, is three entire years.

Mind you, that’s only a 10% increase AND it assumes that the average entrepreneur is able to maintain their current pace.

Due to the law of diminishing returns, I’m assuming both parties, me and the average entrepreneur, will depreciate it performance at around the same rate.

That’s probably a false narrative but we’ll go with it.

But if, and this is a huge if, the average entrepreneur flames out at 50 while I’m still flying at a 10% rate higher than what they once were, even at their best, that figure gets completely blown out of the water.

And imagine what you could do with all of that extra concerted time and effort?

That’s what leads us to one of the two biggest lies we tell ourselves…

It’s Just Going to Take Way Too Much of My Time…

Man, this lie is so dangerous. We just did the math…You can see it’s THREE entire years of a difference even at a 10% uptick. Imagine if we could boost that figure to 30%?

But here’s the problem…

We focus on the one to two hours/day we’re losing to tend to our health.

Because swinging by Taco Bell for lunch or ordering a Dominoes pizza is just way easier and more convenient…plus, you don’t even have to take a break!

That’s the look other entrepreneurs give me when I tell them just how much I tend to my health.

And you’re going to download the list of everything I do…

It’s quite intense.

But my theory here is I’ll spot you the 45 minutes you’re saving per day and I’m guaranteeing I’ll still greatly outperform you.


Because while most are winding down from the caffeine crash in the afternoon and just mind-numbingly scrolling around on the computer pretending to do busy work, I’m just getting started.

It’s Going to Cost Too Much Money…

This one I understand way more than the first one.

Right now, I’m spending about $1,000/month on my health.

As an early startup founder, that’s a budget you just don’t have and I get that.

That’s why we’re here today…to get you started in the right direction.

And what if I told you I could actually help you do this AND keep your budget in check?

My guess is you’d be slightly more interested.

Where to Start in Your Biohacking Journey

If it were me, I’m starting with diet.

And this works on multiple levels.

For one, getting you to stop eating junk is going to free up so much budget.

Let’s do the math…

Let’s say you eat out once per day for lunch.

And let’s say that meal costs you an average of $6.

That puts us at $180/mo!

That’s madness…

If I get you shopping in the right places, I can almost guarantee to do your entire grocery budget on that figure.

Look into stores like Aldi to buy your CORE items.

Aldi has a ton of organic options and responsibly sourced meats.

Many people think eating healthier means ditching their current grocer and ONLY shopping at Whole Foods or Sprouts.

Dude, ain’t nobody got the budget for that.

It’s CRAZY expensive.

But I NEED you cleaning up you diet or the rest of what we’re doing is totally meaningless.

And speaking of buying organic, you don’t HAVE to buy EVERYTHING organic.

You want to stay away from the Dirty Dozen but rest easy with the Clean 15.

*Don’t worry, I included both of these lists on your free download for this episode.

Just that shift alone in shifting to a discount grocer like Aldi and only buying select items organic is going to make a HUGE difference and be light on your wallet.

The nearest Aldi is 30 minutes away from where I live so I go about once per month to stock up.

Costco is also an AMAZING option and for items that have a longer shelf life, that’s your best bet.

But Costco is either a slam dunk or really expensive, depending on the item.

If you don’t believe me go look at the cost of butter at Costco and then go check almond butter.

The almond butter is one of the best prices I’ve seen for the quantity whereas the butter is literally robbery it’s so expensive.

Once you go a few times and find the value items you’ll just know where the best place to buy certain items is.

For VERY specific purchases I then go to a Whole Foods or Sprouts.

I may also go to a Farmer’s Market on the weekends to buy from local suppliers.

Honey is a great one to buy locally sourced because it will actually help you with regional allergies (pretty cool, huh?).

I want you eating meats with ZERO nonsense.

No added hormones, no antibiotics and as free range, cage free and as grass fed as possible.

You may also look for no nitrates or nitrites with your turkey bacon.

Just look at the labels, you’ll quickly realize which ones are the healthier options.

Fortunately, both Costco and Aldi do a tremendous job of providing those really clean options.

You may not know it but this is really the dangerous part about eating food.

It’s the silent killer, so to speak.

Many people think they are eating clean when in fact they really aren’t doing themselves any favors.

All of this added nonsense like hormones and antibiotics really disrupt your body’s ecosystem.

The antibiotics do quite a number on your microbiome in the gut, leading to an unhealthy balance between beneficial and harmful bacteria.

This imbalance (also known as intestinal dysbiosis) is what I had a severe case of and led to many of my internal, chronic issues.

Plus, we have an epidemic on the rise (in my view) of people having antibiotic resistance due to how much we consume in our foods.

What’s more is the vast majority of the top 26 fast food restaurants completely FAILED the Antibiotics Policies and Practices Test in 2018.

*Hope your favorite restaurant didn’t make the list.

And this doesn’t even account for preservatives and just overall poor food quality that does little-to-nothing beneficially for your body.

So, we’re eating at HOME, keeping our food budget in check by using discount grocers, keeping it clean and avoiding the Dirty Dozen while only eating responsibly sourced meats.

Believe it or not, that’s like half the battle to get you thriving!

Meditation and SLEEP

Another core piece of what’s going to give you a solid foundation…

Many of us are staying up wayyy too late and getting up far too early.

And I said this before but there are many influencers out there (one in particular that is a former Navy Seal), that are advocating for this form of craziness.

Look, I love self-discipline, just not at the cost of my health.

So, if you want to be up at 4:30 AM and at the gym by 4:45, be my guest.

But you better be in bed for 7:30 the night before.

I personally disconnect from ANY and ALL forms of electronics by 7:00 PM.

My alarm goes off and it’s time to disengage.

That may not always be the case and you might have deadlines.

Try and plan for those as much as you can to prevent last minute cramming but it’s OKAY to sprint for periods of time.

Just be prepared to take time and make up for it by giving the body the rest it needs.

And this is where Float Therapy (sensory deprivation tanks) come in handy and/or forms of meditation.

I don’t expect you to run out and get a membership for float so let’s just focus on the meditation part.

I would recommend a MUSE.

I bought one and it really teaches you HOW to meditate.

You may not know it but meditation is more than just some woo-woo thing people do.

It has MANY health benefits and really lowers the stress levels on your body.

The device is just under $200 but you can also download the Headspace app for a very small monthly fee.

This will give you mental clarity AND give your body the rest it needs to recharge in the middle of a tough stretch .

As far as sleep, many entrepreneurs (like me) are also very wound up.

I recently started taking CBD Oil with great results (20-25% increase in my HRV Score).

If it were me, I’d buy the legal, non-THC version (HA!).

Buy an HRV Watch!

I don’t know how I ever lived without my Biostrap.

This thing is truly amazing.

And some of you may already have a Fitbit or Apple Watch.

But I’m fairly confident they don’t provide you with HRV scores.

Now look, I’m not an expert on HRV as I just bought mine about two months ago but Dave agreed with me that this is a necessary tool.

It essentially measures the bodies stress levels.

So, let’s say you didn’t get a great night’s sleep or you really pushed it hard the day before…

My Biostrap tells me when to take my butt back to bed or take it easy on my body that day.

I can see direct correlations between what I do and how it impacts my score.

It’s like driving around in your car without gauges.

Sure, your car might run but how do you know when you’re low on gas?

How do you read when your engine is running hot or when it’s time for an oil change.

That’s quite literally the equivalence here…

And it’s a tool I don’t leave home without.

Plus it still allows you to track exercise activities and heart rate like the Fitbit and Apple Watch.

Dave recommends the Oura Ring, something you can also look into if a ring suits you better than a watch.

Read Game Changers

If there’s anything I’ve learned about peak performance and biohacking, it’s that you constantly learn and add new things to your routine.

I engage in many forms of biohacking and that still even pales in comparison to Dave Asprey.

So, start here with this blog to get the ball rolling.

Download my guide to continue adding or even just considering next steps.

And in the meantime, DEFINITELY read Dave’s latest book, Game Changers.

This book was made for overall performance, not just health hacking.

And Dave Asprey is absolutely the guy you want to learn from in that area.

What makes successful people successful?

What makes happy people happy?

In Game Changers, Dave worked with thousands of the brightest minds and researches, plus years of his own research to compile exactly what that entailed.

Alright, guys…

Hope this has been helpful.

Happy hacking and remember…

Great, high performing people build long-lasting, amazing companies that change the world.

Don’t forget to also listen to the pod!

Click Here to Subscribe to the Show: iTunes | Pandora | SpotifyGoogle Play | YouTube

Dave Asprey, Founder of Bulletproof and Father of Biohacking, joins the pod to share his insights on a biohackers guide for entrepreneurs and the secret to unlocking your true potential.

Today’s Sponsor: The VIP Room


Game Changers: Dave’s new book

Bulletproof Website

To learn more about Dave, visit

Basic Biohacking Guide for Entrepreneurs | Dave Asprey’s Hacking 411’s

When to Quit Your Day Job and Pursue Your Entrepreneurial Dreams | When Money Isn’t Enough

When to Quit Your Day Job and Pursue Your Entrepreneurial Dreams | When Money Isn’t Enough

How Can I Leave My Job to Start a Business?

Man, if I had a nickel for every time something like that shows up in my inbox.

I’d still be doing what I’m doing but I certainly wouldn’t need to.

But I get it…

We live in an era where it has literally never been easier to quit your day job and go off to build you own company.

The internet was the game changer.

It leveled the playing field.

A complete and total democratization of the landscape.

No longer could the big boys just merely outspend you to keep their stronghold on the market.

New industries blossomed…

Truth be told, the industry I’m in wouldn’t even exist in it’s current form prior to the world wide web.

And my guest today, Marie Forleo, can resonate with that statement.

A life coach?

At 23 years old (err…young)?

Moreover, leaving a handsomly paying job on Wall Street and turning down a sweet gig to work at Vogue in the process?

Literally, that’s what happened.

Marie has now been dubbed the Oprah of our generation…from Oprah herself, and has built a media empire on YouTube and through selling information products.

Her program, B-School (short for Business School), has now been sold to over 44,000 people.

What’s more is she only offers it for sale once per year and for ~2 weeks.

That’s bananas, right?

The program costs $2,000 for lifetime access…

I’ll let you do the math.

But when she made this plunge of a decision back in 1999, I’m sure many people thought she had committed career suicide.

Thank God she pursued her gut, right?

Get Started with Marie's 3-Part Training Series!

Okay, But That’s Marie, Not Me!

This one is also up there on my list of “things I hear that would make me rich for only a nickel.”

It’s as if one person alone owns the entire market.

Marie Forleo is the only person on the planet that can successfully sell information products and therefore you shouldn’t even try.

What’s more is usually on the flip side of that someone is telling me about their MILLION DOLLAR idea that NOBODY is doing.

Let’s address both of these quickly so we can move on to the juicy stuff.

At the moment I’m writing this, there’s an estimated 7.53 BILLION people on planet earth.

Having sold B-School 44,000 times, as staggering as that is, that’s only .0000058% of the total addressable market.

Yes, I know NOT every human, like infant children, are prospective customers. It’s still a ridiculous number.

It’s 2019, is there really a such thing as a NEW idea?

There are new mediums, platforms and iterations of concepts but we’ve pretty much dreamed up every core business concept.

Even Facebook wasn’t TRULY a new idea…sorry, Zuck.

It was built on the concept of human interaction and engagement, which is certainly nothing new, just a new platform to execute on that premise.

And I can on and on and on…

The iPhone?

Same thing.

Enhancing communication and giving you ease of access to information & entertainment.

So, my point is this…

This is a world of abundance and IT’S A BLOODY GOOD THING when other people are already selling what you want to sell.

It means they’ve quite literally validated it for you.

And what’s amazing is to see the success stories out of B-School.

Because at the end of the day, Marie continuing to sell her program heavily relies upon the results OTHERS receive.

How great would weight loss products be if NOBODY lost weight?

So then the question comes down to how and my guess is that’s why you’re here today.

It All Starts with Self-Reflection

I’ve built companies…big companies.

My tagline on social is I build and help people build big companies.

I’m involved with a Silicon Valley-based Accelerator Program for the Austin Chapter.

And our goal is certainly not to build little mom and pop’s.

That sounded like a super boastful statement so I apologize as that’s certainly not my intent.

I say those things because it’s LITERALLY my job to make you stretch.

You see, we are so conditioned to stay in our little boxes.

Think about it…

You wake up in your boxed little bedroom, talk a shower in your box little bathroom (hopefully), get in your boxed little car to go sit in a boxed little office (possibly in an even smaller box inside the boxed office) only to wake up and do it every single day.

When you were in school you were trained to help someone else build their vision.

You just didn’t know that’s what was happening to you.

Learn this by this date and then execute…

Depending on how well you execute we’re going to assess you and the person with the highest assessments “theoretically” will be more eligible to go do that for someone else.

A human factory in many ways.

And I’m not boo-booing on higher education.

So many skills I learned came from my years of schooling.

We’d all be Neanderthals running around pounding things on the ground were it not for our ability to intellectually enhance our minds.

But the trade-off is you sacrifice a bit of that child-like wonder in the process.

That part of you that said what’s possible and what’s not.

And that’s a dangerous mindset in the entrepreneurship space.

That’s the logic that leads to “Marie is selling it already, I need a market with no competition.”

It also leads to you playing it small.

And my job is to re-frame your mind.

I spend my days literally helping people do that.

Which brings me to my point on self-reflection.

If all things were possible, what would you do with your time?

For real…?

Just play this game with me real quick.

ALL things are possible, how would you live out your ONE life?

Working at some place you hate for a boss that’s an asshole while barely getting paid enough to not live paycheck to paycheck?

And we haven’t even mentioned the stinky co-worker or the one that is constantly gossiping and causing silly drama.

We haven’t even talked about that crazy commute you make every single morning, fighting through traffic for 2 hours, both ways.

And truth be told, if we lost that ONE job, then what?

That’s most people’s realities and it’s what drives me to do what I do…


To show you this amazing opportunity I’ve discovered as well as my dear friend, Marie.

Because now, more than any other time in civilization, you have MORE opportunity to actually do something about it.

You CAN go beat the titans of industry.

You CAN go launch a massively successful YouTube Channel that drives thousands, if not millions, of people to your website to buy YOUR product.

And most of you are DOING THIS WORK already…

Just for someone else!

So, self-reflection is everything because you have to make a decision and then never look back.

For real…

You can leave this blog right now and just write me off as some nut ball.

But if you’re truly meant to be an entrepreneur, my guess is you are now hooked on what I’m about to tell you.

Because every entrepreneur starts with one core foundation component…

They know in their heart and soul they were not made for the 9-5.

And once they know that the thought of working for someone else, anyone else, causes a physical reaction.

Just like Marie when she left Wall Street and was trying to figure out the next moves in her life.

Ask yourself that one simple question and then make a commitment to yourself that you’re going to do whatever is necessary to pursue the road less traveled.

But What Am I Going to Sell?

I just dropped by and hung out with a buddy of mine, Ryan Levesque.

Ryan is a #1 International Best Selling Author of the book, “ASK”.

And in his book, Ryan talks about knowing your WHO before your WHAT.

What does that mean?

Who do you want to serve?

For me, it’s people like you.

People like I was before I discovered entrepreneurship.

I was depressed, aimless and hadn’t a clue in the world about where I fit in.

When I discovered entrepreneurship as a viable option for me, it changed me instantly.

So, maybe you’re super passionate about gardening and you really want to help other people get those amazing results you’ve gotten at growing your own tomatoes.

Or maybe you’re like a student of mine that had a gun pulled on him by a police officer during the middle of a routine traffic stop and now he wants to create a platform where both officer and drivers can have a safer interaction.

Your WHO is usually strongly attached to your WHY so I need you to start a journal to jot down ideas.

You can even make two lists of WHO and WHY and then see how they overlap.

Because, truthfully, we give the brain far too much credit than it deserves when it comes to recall.

We expect so much of it but sometimes the physical act alone of intention makes everything clear.

It’s why the best counselors know to probe your mind and not just sit there with a monologue of advice.

Once you’ve established WHO you want to serve and WHY, the WHAT may and probably should come fairly easily.

For example: I knew I wanted to serve should-be entrepreneurs and help them live the life they deserve to create solutions the world desperately needs.

In order to do that, I need my voice to be heard.

I started a podcast and within two weeks it was trending Top 5 on iTunes under Business, Health and Education.

So we went from idea to reaching 10’s of thousands of people in about two weeks.

Because EVERYTHING aligned and I did my research.

The next step was coaching to really learn the intricacies of who these people were and what they needed.

So I used the Podcast and the blog to build a coaching business.

At one point I then felt I knew my target audience enough to no longer offer coaching but rather to take my efforts to selling information products so that I could serve thousands rather than just a few.

And the beautiful thing is this is a very repeatable process.

In fact, this is usually how I see things work in every single business.

The last part I’d recommend is to put your investigative hat on and do some lurking.

I do a lengthy competitive analysis to see what the trends are in the industry, how people are being marketed to and on what platform plus what I deem as what’s missing or who is being underserved.

This will instantly give you a solid idea on where you fit in the marketplace.

Get Started with Marie's 3-Part Training Series!

Now How Do You Leave That Pesky J-O-B?

This is the motherload here, right?

The entire reason you’re here.

Maybe you already had an idea and have done everything I talked about.

Good for you!

Let’s not botch the execution of this part because it’s critical to nail it.

I have two methodologies for how to transition out of a job and into entrepreneurship.

  1. Be an side hustler
  2. Be a night & weekend warrior

That’s it!

Simple, right?

Let me further explain.

A side hustler is someone that wants to leave their job immediately.

They are repulsed by the idea of working for someone else and just NEED TO GET OUT!

I’m not going to tell you to stay, you and only you knows what’s best based on your financial situation.

BUT, I don’t want you living under a bridge in the meantime.

So, you’re going to need side hustles.

Apps like Uber and Airbnb provide an amazing opportnity to mae money on the side.

Live in a downtown area?


You can officially do both.

I did an entire podcast interview with Nick Loper, the side-hustle king, about people that are literally making six-figures on JUST side hustles.

You can check out that installment when you’re done here.

The dream dies when the bank dries…

I assure you.

Protect yourself, live with margins and be prepared for this to take longer and cost more than you expected…

Because it will.

We’re going for urgency here, not desperation.

Side hustles also allow you to work on your business FAR more than you can in a full-time job AND you can do them whenever with no schedule.

Night & weekend warriors are those that I want to stay in their current job and just suck it up for a while longer.

You’re going to work for an hour here and there on your business.

I want you carving out several hours every single weekend to put real work into what you’re doing.

These people are usually bread winners, people with kids, mortgages and REAL responsibilities.

Again, live by margins.

You don’t want to give yourself six months to make it happen, or else.

Don’t lose your home over this thing.

Also don’t jeopardize your marriage due to the crazy stress you put on yourself.

Again, urgency but not desperation.

You’d be amazed how much 1-2 hours per day can do.

Once you’ve grown your business to a certain point, and you’ll know exactly when, you can exit your job or dial back on the side hustles.

I say you’ll know when because it really is a personalized thing.

If you live in Manhattan and your rent is $3,500/mo you might be doing this charade a bit longer than if you live in South Carolina and pay a fraction of that.

For a point of reference, I usually want to see AT LEAST six months of expenses covered and in the bank before you take the leap.

Live below your means, readjust your standards and make sure the entire family is in sync with your plans to exit.

If you’re single, you are really going to need to insert yourself in entrepreneurial groups because this path is a lonely one.

Which leads me to my next and final point…

Entrepreneurship is a Lifestyle, Not a Career

Look, we talked about mindset already but this is the biggest part of it.

This isn’t something you just turn off at 5:00 everyday.

You LIVE this stuff.

You obsess over increasing conversion rates…

You spend countless hours binge watching information videos like Marie TV on YouTube.

You find every group you can in your local area to support your learning and growth as an entrepreneur.

This isn’t a trade.

It’s a transformation of the human spirit.

Your entire way of life is going to change.

The way you see the world is going to be altered.

You’re going to end up with all new friends.

And your old friends are literally not going to recognize you.

Your vocabulary will change.

You’ll drive people crazy with how much you utilize the word “Value.”

So, above all else, for the love of all things holy, surround yourself with the right resources.

And that’s where programs like B-School are simply EVERYTHING.

Marie has done this before.

And she’s helped thousands do it in the process.

You don’t hop out of bed knowing how to do…well, anything.

And takes total submersion and an investment like no other.

I’m seven years in and I still learn something every single day.

I look back and think what a terrible, stupid entrepreneur I was six months ago.

And I say that every six months!

Because I’m in constant pursuit of leveling up.

Now, let me just say you don’t have to have THAT level of tenacity and borderline masochism…

But I’ve rarely seen anyone that has truly succeeded in entrepreneurship without at least a touch of it.

It’s just part of being the breed.

And that’s what we are.

A weird, peculiar, obsessive (borderline compulsive), but oh so wonderfully driven bunch, hellbent on bringing (uh-oh, here’s that word!) value to the world in meaningful ways.

Welcome to the tribe, my friend…

Don’t forget to also listen to the pod!

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Marie Forleo, Founder of and host of Marie TV, drops by the pod to talk about her amazing journey from leaving Wall Street to seven years of hustling and finding her true calling + when to quit your day job to pursue your entrepreneurial dreams.

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When to Quit Your Day Job and Pursue Your Entrepreneurial Dreams | When Money Isn’t Enough

How Can I Make a Difference in the World as an Entrepreneur? | Politics and Entrepreneurship

How Can I Make a Difference in the World as an Entrepreneur? | Politics and Entrepreneurship

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Larry Sharpe, Former Candidate for Governor of New York & Former Vice Presidential Candidate + Successful Entrepreneur, drops by the pod to talk how I can make a difference in the world as an entrepreneur and how you can to.

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Facebook and Instagram Marketing in 2019 (And Beyond) | Leveraging Social Media for Your Business

Facebook and Instagram Marketing in 2019 (And Beyond) | Leveraging Social Media for Your Business

Your Crazy if You’re Not Playing the Online Game

I talk to business owners and entrepreneurs every single day…

You know how many of them tell me they’re doubling down on their Facebook and Instagram marketing strategies?

Better yet, do you know how many are focused on ANY social platform at all?

Very few…

…but the ones that do are absolutely cleaning house.

That is, if they’re doing it right.

And there’s a HUGE, colossal difference between just boosting a post of Facebook and running a full fledged Facebook advertising campaign.

I’m not picking on boosting posts, just saying that can’t be your ONLY Facebook advertising strategy if you want real results.

Like the kind of results that put people on your email list and PAY YOU MONEY!

Recently, my wife and I had the privilege of attending a Business Intensive in Seattle, Washington.

If you’re an avid listener of my podcast, Entrepreneur Hour (you should be), you’ve now heard me talk about this trip, ad nauseam.

But I promise you it’s for very good reason.

We Tripled My Wife’s Revenues in just 60 Days…

You read that right…

60 days.

And I’m not talking about from $5 to $15/month.

And I’m also not telling you this to humble brag.

But to show you how REAL this online game can be.

I’ll get into the specifics a little bit later on…

I just need to give you a little context first because context is truly everything and I don’t want you to X of this blog, whip out your wallet and start making it rain on Facebook in ad spend to try and achieve these results.

So, let me catch you up to speed.

My wife, the amazing Kimberly Ann Jimenez, has been plugging away on her business for nearly six years.

Truth be told, she never intended to be an entrepreneur at all…

Until she started dating this crazy guy that had a brilliant idea to leave his job with zero money saved, having graduated just months prior and to throw everything and the kitchen sink at his startup idea.

And in case you’re wondering, yes, I was that crazy guy.

We soon found ourselves in the thick of it, to say the least.

Despite the fact I had grown this idea while I was in college, it wasn’t generating nearly enough to support my livelihood.

Kim was still in college and was just trying to be a supportive girlfriend.

So, since money was tight, she decided to dig into Facebook and see how we could maybe start putting fuel to our businesses fire.

This was 2012 so the landscape was TOTALLY different than it is now…

But with a $400 investment we generated $23,000.

Later on that year, I quadrupled down on our blog (hyper-locally) and within months we received a request from a nationwide player that effectively exceeded our previous year’s revenue…

Something like a $60,000 contract.

We crushed that assignment and built a name for ourselves.

Soon thereafter, we had the attention of the industry, began working with 5 of the 7 major firms in the country and quickly had a multi-million dollar business.

Kim, on the other hand, was getting amazing feedback on the job she was doing with our social and began getting inquiries about her services.

In fact, it ended up landing her a job managing a $7MM marketing budget and managing an entire nationwide team that pulled her out of college before graduating…

All from helping us crush our social that one summer.

Long story short, Kim evolved into leaving that job, managing social accounts across the country for hundreds of clients and now runs an online platform to teach online business owners how to run a successful online business, which obviously still involves digital marketing.

Okay…Now we’re somewhat caught up.

From Service Provider to…Wow!

Making the shift from a service provider to a content creator is tough.

But it was also the next step on Kim’s journey.

It’s most certainly a story for another day but let’s just say I don’t want you to also X out this blog and go fire all of your clients (HA!).

After nearly losing Kim’s business, we finally discovered an offer that worked…

The Business Lounge is her online, membership community, where people pay a subscription to go through her 33+ online programs, thousands of hours of training and get her monthly advice in LIVE Q&A sessions.

Within six months of launching the program, Kim reached the 6 figure mark and effectively doubled her revenues from the service provider days.

But then we felt stuck…a bit.

You see, Kim had done all the work.

She knew her audience like the back of her hand because she had worked directly with them for so long.

She had pumped out over 100 YouTube Videos that were driving silly traffic to her website and had a subscriber count in the tens of thousands.

Her email list was growing organically and fast.

In fact, the six figure growth was mostly, if not completely, done organically.

We threw money at Facebook ads and got decent results but not the eruption we had hoped for.

But the bones were in place, most definitely.

The Email That Changed It All

We’re getting to our destination, I promise…

A few months ago (October of 2018), Kim approached me about a potential opportunity to go to a Business Intensive in Seattle, WA.

The cost was steep…Like deposit on a house steep.

But we knew it was the next step and we knew these people could serve as the mentors she needed to take those critical next steps.

We had followed Keith Krance (the host of this shindig) for years and you can check him out by listening to many episodes of the Perpetual Traffic Podcast (highly recommend, you should also listen to this).

As Kim’s Chief Advisor, I told her it was a NO-BRAINER…

And just a few short days later we were on a plane to the Pacific Northwest.

Now, without going into incredible details about what specifically we did and what they advised Kim to do for her business, let’s just say it was the missing piece.

And indeed, just a few short weeks later and we saw her business go from a multi-six figure company to now a company well on pace to break seven figures and beyond.

I knew I had to somehow put that information in a bottle and ship it out to you, my dear followers.

And that’s what we’ve done here today.

My guest, Traci Reuter, was one of Keith’s amazing advisors in the program.

She dropped by the pod to share her unbelievable knowledge and advice on what you should be doing in your business with Facebook and Instagram + all social media driven initiatives.

Definitely listen to that when you’re done here with me…

So, without further ado, here’s what I recommend for 2019 and beyond.

Start With Value Driven Content…

Okay, this isn’t groundbreaking or profound feedback, I get it.

But man is it important.

Specifically in 2019.

Because EVERYONE and their grandma is now trying to just sell you ish!

And the days where Russell Brunson could just directly sell a cold audience on potato guns has largely come and gone…kinda.

But seriously, as basic and fundamental as this is, if you’re not doing this then I don’t care about your ninja strategies to grow an audience…because it won’t matter.

The single reason we were able to grow Kim’s business so fast from that trip is not because Keith and Traci have magic wands or magic fairy dust, it’s because Kim has already DONE THE BLOODY WORK!

She’s been delivering value for years.

So it was just a matter of a few small tweaks and ramping up the volume.

Her audience KNOWS who she is and she knows who they are + what they want, need, desire, dream about.

For real, she knows them better than they know themselves in some cases…it’s scary.

So, what does your audience NEED to know, what do they WANT to know and WHY are you the person uniquely qualified to give it to them?

Think about it…

What do your customers ask you about more than anything?

That might want to serve as a tripwire offer (A tripwire offer is something you deploy to capture initial interest in your product or services and is usually priced as free, free plus shipping or usually between ~$7 to ~$19, for the sake of this conversation).

Apple doesn’t need to build this relationship with a tripwire offer.


Because they are freaking Apple.

You’re not…

So building rapport starts with you delivering value in the form of content.

You want to know what you’re reading right now?


That’s right…

I don’t get paid for this blog.

Not directly.

But many of you are going to say “hey, this joker seems like he knows something I might need to know in order to grow my business.”

And thus, the customer journey begins.

But had I not pushed out this piece of highly rich and searchable content for you to discover, I’m just like the dude that has that amazing lemonade stand in his closet.

It doesn’t matter if he’s got the greatest lemonade recipe known to man if not a single person knows he even exists.

So you want to use content and social media to DRIVE people FROM social TO your website with content and opt-in options with something like a freebie download (again, focused on delivering VALUE).

What happens if you like this blog?

Heard of Facebook Messenger, DM’s on Twitter and/Instagram?

Ever have someone send you an article they’ve read?

That one-to-one exchange is a phenomenal way for your post to get redistributed, free of charge to you.

What’s more is the longer your post stays out on the world wide web, the more organic traffic it;s going to receive when people use that Google Machine (Again, topic for another day).

But taking this content and then re-purposing it on Social Media FREQUENTLY maximizes your chances of being seen by your audience or shared to someone outside of your audience from someone in your audience, like I mentioned.

Again, not life changing stuff here, just covering the basics…

Nurturing the People You Have and not Treating People Like a Number

Remember back to a time you had world class customer service.

Didn’t you feel important?

Didn’t you always reflect back on that company with positive emotions?

Well, when you jump straight to a sale or you’re extremely pushy without first building the relationship and establishing your authority, how do you think that is received.

Ryan Deiss, Founder of Digital Marketer, recently joined me on the show.

Ryan is a wiz…truly.

And I think one of the most impactful things he’s told me over the years is to treat people online like you would in the real world.

The example he gives, while humorous, is so true.

He talks about a guy wanting to approach a gal and ask her out on a date.

Now, you don’t just approach said person and try to jump right into amorous activity or run to the altar…

You play the long game.

You nurture the relationship and you go through normal, human cycles of getting to know one another.

And yet we get online and want to jump straight in the saddle with people.


Because we’re not treating them like actual people…

We’re just focused on our revenue goals, etc, etc.

So, let’s readjust your approach and start thinking about how I can make that right first impression to have the opportunity at a conversation.

Then how can I subtly show interest and express a desire for a first date.

With that first date, how can I really be my authentic self but not go so far that it’s like “whoa…TMI, buddy!”

And eventually, you get to where you close the deal and they become a customer.

The amazing thing is once you master this art, that interaction can happen in just a few short minutes and not the months or possibly years you went into courting your partner.

This is going to give you a massive advantage in 2019 because EVERYONE is just focused on making the money…

Play the long game, develop a winning strategy, get to know your people and eventually you’ll get so good at doing this you can hit scale with your strategy.

Commit and Be Consistent

Gary Vee is Gary Vee…

You may not be and that’s okay.

You may not really dig Instagram…that’s okay too.

I assume you do dig Instagram or you wouldn’t be reading this blog.

But my point is not every platform has to jive with you.

Many people love podcasting because they don’t feel comfy on camera.

Some people really just aren’t all that interested in serving millenials and they know millenials largely dominate Instagram.

Personally, I love Instagram but I HATE the activity on Instagram.

I’m like, I don’t care what you ate for breakfast and I’m not about looking at your wads of money you claim to have made and done so in hours or your recent vacation you went on because of how much of a baller you are.

I’m obviously generalizing, there are plenty of legit people on IG…but you know you’ve seen what I’m describing.

And that’s not who I serve.

That’s the Tai Lopez people.

I don’t hire friends and scantily glad clothing and buy fancy cars to lewer you in with superficial nonsense.

My motto is I help good people do big things in the world.

If doing a big thing is buying 12 Lambos and having half-naked women watch you play basketball every night…to each his own.

Ps. I do respect Tai, he’s brilliant…just hate his message and what his audience is drawn to.

My Tribe cares about MEANINGFUL ish in the world.

And so Instagram is not my main focus.


I know my Tribe does follow me on their.

And so we consistently put out content to serve them.

Here’s my point…

This is the sort of analysis you need to be doing in order to figure out what you’re doing on social.

And that goes for 2019 or any year you’re playing this game.

Features are going to come and go…

As these things tend to happen that way.

You may have noticed I’m not telling you how to hack IG TV or what the magic words are for a Story or LIVE.

Because I don’t believe in hacking results.

I believe in being authentic, serving your people, delivering value and creating incentives to get them TO YOUR WEBSITE!

Which Leads Me to My Next Point

For the love of all things holy…

I don’t care how many followers you have.

Is it important?


But again, don’t treat people like numbers.

I’ve seen people with tiny audiences rock a multiple six figure business.

But they don’t get rich on the platform…

Meaning, that Instagram post that got them 200 likes didn’t magically put $1,000 in their pocket.

But this is FAR too often the focus.

I need more engagement!

I need more followers!

Well, I’m never going to make it until I have as many fans as Lewis Howes…



I can’t begin to tell you how often we see people with sometimes hundreds of thousands of followers and engagement through the roof…yet not making enough to pay the bills, if they’re making anything at all.

You win by using social to build your email list.

How can you get people to your WEBSITE!?

In all the noise you see on social, what can you do to get them off that platform and onto yours?

Some people’s social account I can’t even tell what they DO, let alone how I can find them on the web.

Further, some people don’t even HAVE a website.

Guys, social is rented traffic.

You operate under their rules…

And the minute the change an algorithm, guess what happens to you?


People lose entire businesses when this stuff happens.

You can’t build a business on sand.

Your website and your email list is owned real estate.

So from now and forever and ever, that’s the main focus I want you to have.

But What About Paid?

Look, there’s a reason I left this for last.

Because the people that have read this far are truly committed and not just looking for a quick fix.

I don’t do ninja stuff…

It’s just fluff and those people don’t last in the long run.

By the time you’ve finished reading this, they’re already done with this and trying the next get-rich-quick scheme.

But let’s talk about paid.

Once you’ve got everything in place and rolling as we’ve been talking about, and no time before, we can start throwing paid advertising into the mix.

And that takes me back to Seattle.

Remember what I said?

The reason Kim had such profound results was because what?

She had done the work.

She knew what offer would convert and she knew what people would pay for it.

She knew her people and what they were interested in.

She had a massive email list of customers and prospective customers that she could re-target on social and/or setup a lookalike audience.

At this point, you really don’t even have to be at a crazy level of sophistication to have success with running ads.


Now, I’m certainly not diminishing the work many like my guest today,  Traci, do…

But they operate at such a high level and play with BIG money for clients that expect an even BIGGER return.

Can you, a newbie to running Facebook and Instagram ads, get traction by just having the basics in place?


And then you can go off and invest in your strategy by learning from a Keith Krance and taking your own Seattle trip.

What’s more is you can even get to a point where you go direct to sale with a cold audience if/when you get really good at doing this.

That’s when you start seeing ridiculous figures like tripled revenues in 60 days.

But you have to do the work first.

Before I Let You Go

I hope you don’t feel overwhelmed.

Honestly, most of these big brands you follow have entire teams behind them doing much of the work.

You’ll get there in due time.

So what I recommend you do is pick a few competitors in your space and start watching what they do.

Now, you’re more than welcome to pick BIG competitors.

But also pick out some folks that are just a few steps ahead of where you are.

And do an analysis on what they’re doing & how they’re using these platforms.

Are they even on Instagram?

If not, why?

What posts, LIVE streams, videos or any piece of content has good engagement?

What are those people saying and what does that say about their brand and business?

How can you do it better or serve an underserved segment of the market?

Because, at the end of the day, I can’t give you the magic wand treatment either.

Every business is different.

Every audience is different.

But the ones that do the investigative work, test and implement things while being consistent in delivering value + re-purposing and figuring out ways to get them on their website and email list are the ones that hit that winning formula.

And in the meantime, leave your “growth hacking” strategies for the suckers that actually believe in fairy tales.

Don’t forget to also listen to the pod!

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Traci Reuter, Author and Founder of Divine Social, drops by the pod to talk Facebook and Instagram marketing in 2019 (and beyond) + what you need to do to stay ahead of the curve.

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Facebook and Instagram Marketing in 2019 (And Beyond) | Leveraging Social Media for Your Business

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