How to Generate More Web Traffic?

How to Generate More Web Traffic?


How to Generate More Web Traffic?

Chris Michael Harris, Entrepreneur


Okay, so today’s question comes from Daniel Flowers

Daniel asked,

I would love to hear what your favorite methods of traffic are? Also, what are your thoughts on strategic alliances?

Great question, Daniel. And what I’m about to tell you is an absolute game-changer for me because when I got into the online space, the first thing I did was get into Gary Vee syndrome. I love Gary Vee. I think he is such a critical voice—however, some of his orthodoxies and mantras are about just creating content.

The game becomes about likes, engagement, and comments, not about driving conversions. 

So many people are infatuated with Instagram, and it is a powerful platform when used appropriately, but when I started my YouTube channel, I only had 100 subscribers, and I was already driving more traffic from those videos to my site than with 7000+ followers on Instagram. 

So I’m going to talk about the best traffic sources but also how each one of these platforms should tie into your holistic marketing strategy.


So have an offer, an ideal client avatar profile, and craft what a value ladder needs to look like.

So let me talk to you about what that would look like for me. And I’m going to give you one that I think could work well for you.

I run a quiz as an ad, it is a lead conversion campaign on Facebook, and it takes you through a series of eight to ten questions. And at the end of that diagnosis, you get the type of business you should start-report, sent via email. I then provide an offer to an invitation to a class they can attend. So that is the natural progression of that.

Suppose you have an offer, a sales mechanism, and an engagement sequence that takes them through that process, as well as an email follow-up sequence. The sales machine, like Facebook ads, is going to sell that regardless of what you do. It’s going to sell your offer regardless of what you’re doing.

But understand this, don’t just run ads for the sake of running ads.

You will just be putting your money in the abyss of nothingness and getting anything in return.

So my advice for you is to amplify that process and touch different audiences. Have splinter campaigns, have other mechanisms that you can run. You can also run an epic blog post, run a basic lead magnet PDF download, run a quiz, go straight to a webinar, and retarget to that webinar those people who didn’t go to the webinar.


Search Platforms will take a longer time. It’s going to feel painful, but it’s going to live forever.

Have videos that will perform better over time. Have blogs that will do better over time.

See that in three years down the road, you’re still driving traffic to a blog you wrote because it was relevant to your audience, and have an opt-in on that page, and you’ll keep getting emails in your email list, and you don’t have to stay on the hamster wheel.

And keep in mind that optimizing your site will help deliver better information to search platforms so that your content can be appropriately indexed and displayed within search results.


I consider the nurture bucket anything that’s not searched. So Instagram, Tiktok, Facebook, LinkedIn, Twitter.

Use social media to nurture, build an audience, and keep your finger on the pulse of what’s going on and know what people want. Because otherwise, you’re just guessing, and you’re no better off than you were before.

That’s what my recommendation is. Pay for Traffic, Search Platform, and Nurture Bucket. Make sure you prioritize them in that order.

So find a way to have those all seamlessly working together.

For your next question:

What are your thoughts on strategic alliances?

I call it collaboration; it’s the same thing. I love collaboration. When your people say growth hacks, that is the only actual growth hack. It is the only true growth hack that is proven across every single business.

And collaboration is a phenomenal way for you to build your email list to 5000 people out of the gates or increase it by that size pretty quickly. It is a way to tap into what somebody else is doing and share customers, and collaboration is a way for you to get eyeballs on what you do to other people.

If you can collaborate with people that have a bigger audience than you, specifically, their email is more extensive than what you have, and that is the best way to go about doing it.

But, it’s essential when you approach these strategic alliances, make sure they make sense for them. You have to lead with value, make it a no-brainer for them. It should be an obvious Yes, or else it is going to be a No.

And make sure that whatever you’re packaging up, it needs to be a slam dunk for them. And if it’s not, it may mean you haven’t done enough work yet to get to that point, or you need to start a little bit lower.

So that would be my advice. 100% yes to strategic alliances or collaboration. And it’s something most people can take advantage of.

Over To You

So, I hope that helps. Great question, Daniel.

If you have questions about your business you want me to address like I just did, drop those in the comments below.

You can also reach out on my Youtube videos or my social media @heycmh.

I would love to hear your questions.

I’ll see you at the next one.


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When Should I Make My First Hire?

When Should I Make My First Hire?


When Should I Make My First Hire?

Chris Michael Harris, Entrepreneur


All right, so today’s question comes from Sterling, from Orlando, Florida.

Sterling says:

I just started running a Turo Management Business. And I have a fleet of about ten cars. I found someone that will manage the cars for me. But should I wait until I’m making more money to do this?

Great question, Sterling. I’ve got several pieces of advice for you.


There’s ample opportunity for you right now due to supply issues with rental car companies because of COVID. There’s a unique opportunity when there’s a massive change in people’s lives.

It’s very timely for you to introduce Turo to those that have never even thought of Turo or maybe don’t even know what it is. They’re going to learn about Turo for the first time, or they’re going to start using it from you. So massive opportunity for you here. That’s big. There’s no guarantee that remains to be the case, but you have a chance to get people adopting new purchasing habits.


I will say I like your location. Being in a tourist destination provides many enormous opportunities for you to run this type of business.

But also keep in mind with Orlando specifically, I would imagine it’s very seasonal.

So you have two factors:

First is the situational aspect. When things go back to normal, and people start renting from their typical Hertz and Enterprise again, you may see around 10%-15% reduction in what you were doing, just due to what’s happening in the world right now.

Second, you’ve got seasonal nature. And my concern is that you bring somebody on in the peak season, basing it on those peak season numbers and basing it on this unique circumstance. When things start to get back to normal on all fronts, you might not afford this person anymore.


You’re new to running this business, and I usually don’t approve of seeing people already sourcing things out that early in the game.

Given the nature of what this person is going to be doing for you, this person will be the face of the company. So it would make more sense for you to go through at least a little bit of time to understand the ups and downs, the ins and outs, and uncertainties that will happen in any business, not just this specific business.

Now, as it relates to this specific business, I think there will be a lot of unknowns. You’re not operating out of a central hub. You’re not in a controlled environment, meaning you have people of all walks of life who speak all different types of languages driving in new places every day that no car of yours has ever been down. That’s the reality of it. So there’s a lot of uncertainty and variables that can come up.

And the nature is that the person you bring on as a manager will be experiencing those things, not you. And there may be a situation in which the manager will think that he knows more about the business than you do. And it might cause some internal strife and internal conflict because you’re not going to be the one to have answers for all those things.

So it would be best if you at least have a protocol yourself so that you have the ability to make quality decisions.


The last part I’ll tell you is the actual platform.

Businesses like yours run primarily on one thing, that’s the platform you’re on – Turo.

So here’s the deal.

Let’s say the person you hired to manage your business doesn’t do the fantastic job that you’re doing right now. They’re not getting good reviews, not going above and beyond and delivering to the level that you provide, because it’s not their business. It’s your business, so no one’s going to care about it more than you.

So you’re going to either A. have a problem maintaining your status on your platform, Or B. you’re going to have to get so many more reviews to overcome and get out from negative reputation areas that could be seriously detrimental to the growth of your business.

So you’re risking a lot.

Over To You

I get that you’re in no man’s land because you’ve got this vast fleet, you’re just starting, and it may be financially making more sense personally to stay in your job and source this out.

But I think what’s in your best interest right now is for you to roll up your sleeves, do what you need to do, even if you have to make some personal sacrifices to make that work.

I’m not opposed to you bringing in help. What I’m against is getting somebody to an equal level playing field as what you’re at, very early in the game, and potentially committing a salary or a percentage of what you’re making overall to this specific person.

But again, look for solutions. Hire college students or people looking for part-time work to help with some of the mundane tasks. I would also find services online to help with things like updating the website, creating social media graphics, etc.

I wish you the best, and I hope it works out.


So this is what we do on StartupU TV. We help people leave jobs and start and run successful businesses.

So if you have business questions or want to present something you want me to answer personally on this show, you can drop your comments below, on my YouTube videos, or on my social media, which are the easiest way.

So I’ll see you guys in the next one.


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Start a New Business? Or Get a Job?

Start a New Business? Or Get a Job?


Start a New Business? Or Get a Job?

Chris Michael Harris, Entrepreneur


Today’s question comes from Chris Laracuente

Chris asks:

I just graduated, and I want to start an At-Home Care business. My dad already has a business in this field, but it’s going to cost a lot of money, and there’s going to be a lot of government regulations. What would you advise?

Great question, Chris. I have three pieces of advice for you. But let me give you a precursor to that advice.

This is an opportune time for you to start a business like this. Because we’re on the tail end of a pandemic, and this is a transitory time when people will be potentially opting not to be in those types of facilities around many other people with high exposure and wanting to be in the comfort of their own homes. So that’s something to take into consideration.

But you need to look into the data. And I would do some Phantom calls where you’re calling local institutions, nursing homes, etc., and asking, how much occupancy have you seen go down, if at all, because of the COVID pandemic? You want data to be able to assess how much things change.

Now, here’s my three pieces of advice for you.


Having a connection, like your father already in the industry, is fantastic. But what I’d like for you to do is look at it like a paid internship.

It would be a phenomenal opportunity for you to learn how things are done, figure out what capital you’re going to need, and understand the business’s nuance. You also need to figure out what you know and what you don’t know. And often you’ll find, there’s a lot that you don’t know.

The other opportunity is that you may find additional collaborative partners through that job, where you’re making new connections, you may find people who want to start a type of business like you, and they have the funding and the resources, but they don’t want to do the hustle work.

And so it is nice synchronicity in terms of that relationship. Collaboration is huge, but at the very least, you’re going to build your resources, and you’re going to find out what needs to be done to get this thing off the ground.

So great opportunity for you to test and see what the opportunity is. You could also find areas of opportunity that you could segment away from and find a niche opportunity in that market. But you only know that by being immersed in working in the industry.

So again, I would look at it as a paid internship for your prospects.


Now, this is pretty unique to your situation and sometimes is unique to various businesses.

You’ve got a decision to make, you’re a young guy, and you’re catering to a market that’s on the opposite end of the spectrum.

So you want to find an area where your potential people live. Typically they kind of flock together, like certain towns, cities, or even states, where people migrate to retire in warmer climates, etc.

Obviously, being where your clients are matters a lot. But it would be best if you also consider yourself and your lifestyle desires. You may find that that’s not the environment that you want to live in. You may find that you want to live in more of a modern, hip area, being around the life of the party, and that is more appealing to you. But the unfortunate nature of the business will require you to be a little bit closer in the event of an emergency, or if you’re needed.

So you want to understand that there may be some tradeoffs for this particular business, just kind of consider that. It would help if you position yourself accordingly. It may not be a tradeoff, just make sure that you’re analyzing that.


This is not uncharacteristic or uncommon advice that I normally give for any business. But in this business, when the business scales beyond you, and you’re going to have employees that are face to face with the customer, they are, in effect, representing your business. They’re the face of your company when they’re in that capacity.

And so we’re talking about a situation where not only are your employees alone with your customers, and if we’re going to be candid and frank here, maybe they’ll be in a situation where the customers might be in a situation where they’re a bit more vulnerable and that might be something that your employees, unfortunately, may take advantage of. I’m not trying to be cynical, but stuff like that does happen.

So systems and processes will be massive for you, not only your hiring but also what people do and how they can conduct those operations. You’re talking about substantial potential repercussions if people don’t conduct business the way they’re supposed to.

You’re talking about considerable and possibly really massive lawsuits, litigation that families can come after you if you don’t do things, or your business doesn’t do things in a manner that is deemed healthy and responsible practices. And that ties back into what I said initially about getting a job in the industry; tightening up those systems doesn’t just bear out of nothingness, and you need to have an example. 

Emulate before you innovate.

So hopefully, as you’re working for somebody else, seeing how they run it from a business perspective, not just from an At-Home care perspective, will allow you to understand and start developing systems in your mind.

Be looking for things they do well and looking for some things that you think you would do better. But either way, it’s going to be an excellent opportunity for you to learn, grow and start to model your own business after.


In immersing yourself and doing the various things we’ve talked about here today, what I speculate is going to happen is that over time you will be very clear on what needs to be done, how to execute, how you’re going to get the funding, what resources you’re going to need, and who you are going to be as a business owner. All those things are going to fall into place.

But I think it’s going to start with immersion. I believe that’s going to be the name of the game for you—full immersion in this industry. Investing no matter the time, think long-term, not just short-term gains.

In the grand scheme of your life, three to five years may be the investment that’s necessary for you to build something long-term-sustainable but also highly, highly profitable. And also a well-run airtight business.

So I hope that helps. I wish you nothing but the best. I’ll be in touch to hear about your progress.

And for the rest who are tuning in, if you have questions about your business, I’m going to be doing segments where I answer your questions about your specific business, and literally in the way that I just did now. 

If you want me to include your question and address your specific business, you can drop your question in the comments below or on my YouTube videos, or you can find me on social media @heycmh and tag me on social media and ask your question.

I’ll see you guys in the next one.


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How To Edit A Podcast FAST In Under Five Minutes


How To Edit A Podcast FAST In Under Five Minutes

Chris Michael Harris, Entrepreneur


The number one objection I hear to starting a podcast is, “Editing is going to take forever.” To some extent, it is true, but that doesn’t have to be the case all the time. 

Today, I’m going to show you how you can set it up to edit your podcast in under five minutes.

Let’s jump into it.

Intro Plugins

I’m using Movie Studio Platinum, but any editing tools will be good. Whether it’s Filmora, Premiere Pro, it will work. 

So upload all the files and make sure you put a specific label to have a particular order.

I already know what that’s going to be every single time. I begin with Intro Bumper 1 and then Intro Soundbyte. I have a template file that I use every single time, so I plug it in and rock and roll.

I will then plug the Intro Bumper 2, where I’m saying who will be the guest and what we’re going to talk about today. 

Now I’m going to grab my mid-roll, welcoming listeners to today’s show.

So, all done introducing.

The Episode

Let’s go to the episode, the interview for a particular episode. 

So drag the files. Add your file in the track bar and your guest’s file in another track bar. Ensure that they are stacked one on top of the other, and be sure there’s no overlap and are aligned perfectly.

You could also do this as once one joint file. You don’t have to put two different files for an interview. I split them just in case the audio levels are off. 

Let’s say the intro bumper’s volume is higher. You can adjust the interview volume and make it even. So that’s helpful. And then we’re ready to roll. 

I don’t cut out uhms and ahs because I like it organic. So other than just checking it and making sure we’re good to roll. The full interview is complete.

Outro Wave

Lastly, let’s go to the outro soundbyte. Again, I also have a template I use for every single episode. So we’ll put that down because that’s going to be off the beaten path. 

And then I’ll have my specific outro, saying thanks for listening, see you in the next one, make sure to subscribe, leave me a review, and all that good jazz.

And then that’s it, guys. You can go back and check to make sure there’s no fluff that you missed out there. 

Finally, make a movie, put it in mp3 audio, choose the highest quality, name the file, hit render, and you’re all done! 

I hope this helps. I hope you now feel confident editing your show. Please drop me a comment below. See you in the next one!


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How To Start A Podcast With Libsyn


How To Start A Podcast With Libsyn

Chris Michael Harris, Entrepreneur


Do you have a podcast? Host it on Libsyn and let the tool automatically push to hundreds of podcast players.

Today, I’m going to talk to you about Libsyn – why all the major podcasters use it, and how you can sign up on it in under five minutes.

Quick Sign Up

To get started hit Sign Up, then put in the URL’s name that you want. 

Then you’re going to go to choose your plan. It’s going to show you Classic versus Advanced.

You have three options in your Classic, ranging from $5 to $15, and then Advance, $20 to $150.

The biggest thing that you’re going to note is the storage. You’ll get 50MB for a $5 Classic plan.

So this would mean you would have enough storage space to do a 50-minute podcast episode for a $5 Classic Plan. 

After choosing your plan, you could add a promo code if you had one. And then just put in some basic information. 

Something new that Libsyn has added is a step-by-step guide on how to start a podcast, and migrating a show to Libsyn. If you’re brand new to podcasting, you take advantage of those resources because that would be extremely helpful.


So the first thing you want to do is to go to Settings. Here is the required information.

Add a brief description, your slug, add your website address to your actual website address.

Then let’s go to the Recommended Information section. For Show Type, you’ll pick between Episodic (if listening in order isn’t all that important), or Serial (if you’re going to have a show where they need to listen to the episodes in a particular order). 

If you want to put in a sub title, you can. 

Actual categories are essential. Make sure your categories are related to what your show is about. If you use multiple categories, make sure you do it in the order of importance according to what your podcast is about.

The public contact email is optional. Add the owner’s name, email, and author. For content rating, if your show will have a lot of bad words, add Explicit or Clean. For language, you can change from English or to a different language if you want.

Keywords will help people find your podcast especially if they are searching for particular topics. 

The Default Show Feed is new. You have to choose between Libsyn Classic Feed or the Custom Third Party Feed. Then you can have the Copyright notice if you like. 

The Thumbnail is going to be a crucial aspect here. Use the parameters that they suggest. But you also have to make sure that when you create your thumbnail, it looks good when it’s small because that’s how people will see it when they scroll to your shelf. 

A few more final settings are to choose your primary theme color and add all of your social media handles. Make sure you hit save.

Adding New Destinations

So Libsyn automatically publishes to the majority of podcast players like Stitcher, Pandora, Spotify. You can also go to Add New Destination, and Libsyn gives you a lot of other options.

Adding New Content

To add a new episode, click Add Media File and select the source of your podcast episode. 

Once it’s uploaded, you’ll go to Details. This is where you will add the name of your episode and add a sub title if you like. 

In the Description, I recommend having a default template. You have to make sure that you have a consistent call-to-action. You can insert links that are contingent upon that episode. Then if you want to add keywords and tags to that specific episode, you can.

For the Artwork, if you want to change it for that particular episode, you can. If you’re going to keep it consistent and just use your show’s basic thumbnail, you can do that as well. 

You have the option to schedule the publishing too. If you’re editing it on Tuesday and you want to release it on Thursday, then you can schedule it. Libsyn will publish when you want them to, which is suitable for your audience because they will know when to expect your content.

If there’s anything else you want to add, you can do that in the Advance column. Or you can just hit Publish at the bottom, and it’ll be good to go. 

Once you hit publish (or hit schedule), you will be given an embed code. If you want to take that embed player, there are options you can choose from. You can add it to your website or blog, which I highly recommend. Having an accompanying blog post for your podcast episode will help you have searchable content.


In your dashboard, you’ll have a quick view of your podcast statistics. The numbers are necessary. You want to know where your downloads are coming from, what age group, and what episodes are being downloaded versus just the overall episode. You will also want to know which podcast players are getting the most downloads.

As you publish, make sure you see the unique download statistics for date ranges for episodes and destinations. Below the graph, what you’ll see is Storage Usage. You will see how much you’ve used. The good thing is your storage will archive every single month. Your 50 megabytes is going to go over 50 megabytes again in the next month.

Libsyn also has Monetization options where you can apply for certain things and sell subscriptions, which is good for securing advertising. 

So that is how you get your show up and running, plus understanding the basics of Libsyn. If you’re interested in podcasting, subscribe to my Youtube channel and hit the bell for notifications.

I can talk about the rest of launching your podcast, about editing, equipment runs, and microphones. We’re going to cover all those basics.


If you want me to do more of these tutorials, let me know in the comments section below!


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