How To Get More Lead Generation | Tips From Jeff Gothelf
If you’re passionate about the subject matter, it shows.
It’s called forever unemployable because it’s focused on how to build a platform around yourself. You can then establish yourself as a recognized expert and a thought leader in whatever field works for you and ensure that whatever type of business you’re seeking will come to find you instead of you having to go chase it down.
If you’re branding yourself as an expert, you need to understand your industry, and this one thing to know about the social media world is fickle. That’s the whole point.
The whole purpose is that no matter what gets thrown at you, whether it is a change in the market, a change in the economy, or a pandemic, people would generally feel the level of panic with such a drastic change. It doesn’t affect you as much because you’ve created multiple channels for acquiring these businesses.
What Jeff learned from that is that it focuses on leveraging expertise to establish yourself publicly and broadly in your domain. And then attracting the kind of work opportunities and businesses that you’re looking for will ensure that you stay forever employed no matter what happens.
If you take an entrepreneurial approach to anything that you’re doing, he believes that you can apply this approach to whatever your expertise is.
The different levels of investment for each one of those platforms.
So tweets are femoral, and the pace of which they kind of expire is swift. However, the level of effort you put into a tweet is relatively low, which means that you can fire off a lot of them. And start to see which of them resonates with your target audience. And you can expand that to the next level of investment.
It could be a blog post or a short video or maybe a set of photos on Instagram. The goal is to use the platforms to build an audience and generate evidence that you need to justify further investment in a particular content direction or topic or a channel.
Jeff doesn’t think spray and pray is a good strategy. Generally speaking, it is like trying something until you’ll eventually like it.
Take a look and ask these questions:
- What do you know?
- What is your business?
- What is your passion?
- Where are the intersections of those?
- Where are the trends headed?
There are three facets to a Venn diagram. It’s your experience, expertise, and passions in one circle. The second circle is going to be trends, cultural trends, technological trends, consumer trends, geopolitical, healthcare trends, and those types. And the third is the target market and audience size. So how big is it? And the nexus of those three circles is going to yield a couple of different things for you.
Now we’ve got a bit more focus. It is not spray and pray. It’s two to three ideas that we think we might go for. The next step then is to figure out which one of these standards is the greatest chance of success? And this is where Jeff take the 20 years of work that he’s done building digital products and services and apply that same philosophy—then determining how to improve himself and his career.
It’s treating yourself as a product or service with your product or service. And what we’re trying to do is de-risked those ideas that are at the nexus of that Venn diagram.
The way that we do that is by running experiments. Lightweight experiments and then see what sticks. And that’s when we send the tweets, the 500-word blog posts, that three-minute video on LinkedIn, the YouTube short, the guest blog, or the guest podcast appearance over here to see how well the story’s resonating and what kind of response you’re getting to that store.
Wherever you start to see more, no spark, that’s where you begin to double down like that’s where you start to invest more based on evidence.