How to Build an
Email List FAST
In today’s episode, we’re talking about email list building.
Email list building is probably one of the more important things you can do. The problem is that we get so fascinated with the idea of having a big following on social media, we focus on numbers and getting this huge count. But I’m telling you that the money is in the email list.
I will share with you some basic strategies that can get you up and running with your email list building efforts.
Figure out what people want
This should be something that people would be willing to pay money for because it’s that valuable. It can be in the form of a lead magnet, a checklist, a report, or an assessment. It’s something that is going to begin the process of warming your audience up to you into what it is that you specifically offer.
If people don’t know you, create an incentive. You want to reverse engineer, provide what you offer and what you’re thinking about selling. That would warm people up. Then send them to a landing page or a squeeze page, where they will enter their email, so they’ll receive an email of what you’re offering.
Now here’s what I’d recommend, whatever your lead magnet is, you want to perfect one funnel first. So if it’s going to be a lead magnet with a squeeze page or a landing page, promote it all over the web.
Talk about the content that relates to that specific lead magnet. And at the end, give a call to attention and provide the URL where people can download that lead magnet. You can put it on in your bio. Provide access to start that process easily.
Leverage Other People’s Audience
If you don’t have your own audience, one of the best growth hacks was to find someone else that you can collaborate with. You can do some collaboration where you’re providing value in a way that they can’t. Maybe you come on as an expert for their audience.
You could also do guesting, so if you want to pitch yourself to go on people’s podcasts, then have some call to action at the end of what it is that you offer in terms of value. So you’re going to teach their audience that gives them tremendous value.
And at the end, what you do is you provide that unique URL that leads to your specific landing page or squeeze page that invites them to join your email list. That’s a great way that I’ve seen it done.
This is effective because it helps you go from point A to wherever it is in terms of growth. So, rather than just putting content out hoping it gets discovered, you’re going to leverage other people’s audiences.
Paid is a little bit different. So you can run a lead magnet with paid advertisement on Facebook, and people can download it, and you could probably get people for less than $1, which is fantastic.
But if you’re brand new, and you don’t really know how to run Facebook ads, maybe that’s not where you want to start. But let’s assume that you are familiar with running Facebook ads, and you want to go that route. Again, we could run a lead magnet and squeeze page.
You could also run a challenge. So let’s say you’re a personal trainer. And let’s say you want to run a weight loss challenge. It’s a 30-day weight loss challenge. Usually, challenges are good between 14 and 30 days, and if people will join, they join with their email.
Pro tip here with a challenge, you want to have a popup Facebook group where you’re going live on video to walk them through that challenge was a little bit more involved. So I wanted to warn you about a challenge, something that might take a little bit more time and effort than what you may already realize.
Free Plus Shipping Offer
Let’s assume that you do have assets and want to give away for free. Your audience will just have to pay the shipping cost. And you can run it as an ad, people go in there, and they do make a financial contribution to pay for the cost of shipping.
You’re going to lose some money on the cost of what it was for you to incur that cost of that book, but it may be worth it at the end of the day. You may be only spending a couple of dollars on that extra copy of that book. And you’re going to have the opportunity to not only build your list, but more than likely, you’re going to be able to sell them something else immediately after to self liquidate.
So that’s the key, run something and provide an offer to be able to recoup your ad spend if you’re going to go paid, rather than see you just spending thousands and thousands of dollars on building your email list, but not getting anything back in return.
The last thing that I didn’t mention is that quiz funnels are fantastic. If you want to run a basic quiz, that’s also a great front end lead magnet both for organic, but also for paid traffic.
I hope you guys have as much information as you possibly can.
Make sure you also download my ultimate startup checklist. It is probably the fastest way to get your startup business off the ground and running slowly to the top to bottom everything I know in any industry, and about what you need to be doing to get your business started the right way.
What is another strategy that you tried early on that is working for you? Tell me what you guys think.
I will see you guys in the next one.