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Nima Saati, Founder and CEO of Nima USA, joins the show to talk about finding the right niche and building a superior product even up against the titans of your industry.

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Nima Saati is the Founder and CEO of Nima USA, a disruptive technology company producing sports-themed portable audio solutions. An accomplished entrepreneur and passionate sports fan, Saati has been a prominent name in the A/V space for over 12 years.

Seeing an opportunity to reach other sports enthusiasts and the tailgating community, Saati founded NIMA USA in 2016. Prior to founding NIMA, Saati was a founding member of Bassforms, a designer and producer of custom audio systems for automobiles. After launching at CES in 2004, Bassforms began to ship all over the world, designing speakers for Tesla, Toyota, Dodge, Lamborghini and many more.

The product has been featured in music videos by some of the biggest names in music – John Legend, Lil Wayne, T.I., and Jamie Foxx to name a few. When he is not thinking of new ways to evolve the audio industry, Saati enjoys running, reading, traveling, and taking in a sporting event. Born and raised in Boston, Saati attended Northeastern University where he graduated in 2002.

Interview Synopsis

In this episode, Nima and I talk about how he leveraged his experience working with big name brands in his industry to effectively launch his own rivaling concept.

We talk why his product is truly superior, how they created an entirely new niche in the marketplace and how they have no landed some of the biggest sports franchises in the world as clients.

We wrap up talking about how Nima Sports is keeping up with demand and what NIma suggests you do with a product based business that is experiencing rapid/accelerated growth.

Hope you all enjoy…


To Learn More about Nima, visit


Creating a New Niche to Compete with the Titans of Your Industry | Never Get Discouraged by Big Name Competition

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